@richmondday We are beyond thrilled to present 'Play More'-our latest campaign for the MINI Countryman SUV and the newest chapter in our long-standing partnership with @minicanada . This one's a biggie: it features the first Canadian-produced MINI TV spot in over a decade, shot in the stunning wilds of British Columbia.
Building on MINI's playful brand DNA, we set out to capture what makes the Countryman the most fun-to-drive SUV on (and off) the road. The result? A high-energy, adventure-packed campaign that invites Canadians to embrace the space of play.
Big shoutout to the incredible team at @thegetawayfilms for bringing it to life behind the camera.
#CarCommercial #MINICountryman #DriveMINI #CreativeDirection #VisualStorytelling #CinematographyLife #PerformanceVisuals #ShotComposition #DesignDriven #playmore #musicbed
