K2 is proud to have produced the BOCHK FamilyMAX Music Festival at Charter Garden. Instead of a typical CNY campaign, we curated an experience that bridges the gap between traditional blessings and modern lifestyles. Turning the heart of Central into a vibrant, modern stage for the community.
———
Design, creative, strategy, event production, event management, artist and performer management all by k2
#K2Creative #BOCHK #FamilyMAX #BrandStorytelling #ModernHeritage CNY2026 MarketingInnovation
Excited to have coordinated with @kaening and the little dancers for this performance!
A massive thank you to our amazing clients at BOCHK for the unwavering trust!
———
Design, creative, strategy, event production, event management, artist and performer management all by k2
#K2Creative #BOCHK #FamilyMAX #BrandStorytelling #ModernHeritage CNY2026 MarketingInnovation
Who says a banking tradition has to be ”traditional“?
K2 is proud to have produced the BOCHK FamilyMAX Music Festival at Charter Garden. Instead of a typical CNY campaign, we curated an experience that bridges the gap between traditional blessings and modern lifestyles. Turning the heart of Central into a vibrant, modern stage for the community.
From Ashley Lin’s story to the infectious energy of a youth marching band, we showcased that ”Wealth, Health, and Growth“ are best celebrated together.
Proud of the team for bringing positive energy to the city! This is our way of saying Happy New Year to Hong Kong.
A massive thank you to our amazing clients at BOCHK for the unwavering trust, and to our incredible K2 team for bringing this vision to life with such passion!
———
Design, creative, strategy, event production, event management, artist and performer management all by k2
#K2Creative #BOCHK #FamilyMAX #BrandStorytelling #ModernHeritage CNY2026 MarketingInnovation
Can an insurance brand be “hardcore”? ⚡️
In a category traditionally defined by passive “peace of mind,” our team saw a unique opportunity to disrupt the narrative for Cigna Healthcare. This wasn’t just another ad campaign; it was a strategic branding assignment designed to resonate with the high-energy, resilient lifestyle of a new generation in Hong Kong.
Cigna Healthcare x HYROX
Our strategy was to move Cigna from being a “safety net” to a “performance partner.” To bring this to life, we looked past the finish line and the elite athleticism to explore the psychology behind The Cignature Move.
By collaborating with On Chan (陳健安), Cecilia Yeung (楊文蔚), Ryan Whelan, and Zein Williams, we produced a series of raw, emotional stories. These narratives serve as a reminder that every health journey—and every Cignature Move—begins long before the starting gun goes off.
We believe that true support isn’t just about being there when things go wrong; it’s about providing the confidence to push boundaries. By leaning into an “aspirational hardcore” aesthetic, we are helping Cigna break the mold, leading the insurance market into a more energetic and proactive era.
This is just the start, and we hope there’s much more to come. Thank you clients! Proud of the team. See you at the starting line in May! 🏃♂️💨
Creative agency: @k2_creative_ Edmond, Phoebe, Zoa
Photographer: @hoyin626
Producer: @mero00
Director: @teddy__tsui
#CignaHealthcare #HYROXHK #TheCignatureMove
Can an insurance brand be “hardcore”? ⚡️
In a category traditionally defined by passive “peace of mind,” our team saw a unique opportunity to disrupt the narrative for Cigna Healthcare. This wasn’t just another ad campaign; it was a strategic branding assignment designed to resonate with the high-energy, resilient lifestyle of a new generation in Hong Kong.
Cigna Healthcare x HYROX
Our strategy was to move Cigna from being a “safety net” to a “performance partner.” To bring this to life, we looked past the finish line and the elite athleticism to explore the psychology behind The Cignature Move.
By collaborating with On Chan (陳健安), Cecilia Yeung (楊文蔚), Ryan Whelan, and Zein Williams, we produced a series of raw, emotional stories. These narratives serve as a reminder that every health journey—and every Cignature Move—begins long before the starting gun goes off.
We believe that true support isn’t just about being there when things go wrong; it’s about providing the confidence to push boundaries. By leaning into an “aspirational hardcore” aesthetic, we are helping Cigna break the mold, leading the insurance market into a more energetic and proactive era.
This is just the start, and we hope there’s much more to come. Thank you clients! Proud of the team. See you at the starting line in May! 🏃♂️💨
Creative agency: @k2_creative_ Edmond, Phoebe, Zoa
Photographer: @hoyin626
Producer: @mero00
Director: @teddy__tsui
#CignaHealthcare #HYROXHK #TheCignatureMove
Can an insurance brand be “hardcore”? ⚡️
In a category traditionally defined by passive “peace of mind,” our team saw a unique opportunity to disrupt the narrative for Cigna Healthcare. This wasn’t just another ad campaign; it was a strategic branding assignment designed to resonate with the high-energy, resilient lifestyle of a new generation in Hong Kong.
Cigna Healthcare x HYROX
Our strategy was to move Cigna from being a “safety net” to a “performance partner.” To bring this to life, we looked past the finish line and the elite athleticism to explore the psychology behind The Cignature Move.
By collaborating with On Chan (陈健安), Cecilia Yeung (杨文蔚), Ryan Whelan, and Zein Williams, we produced a series of raw, emotional stories. These narratives serve as a reminder that every health journey—and every Cignature Move—begins long before the starting gun goes off.
We believe that true support isn’t just about being there when things go wrong; it’s about providing the confidence to push boundaries. By leaning into an “aspirational hardcore” aesthetic, we are helping Cigna break the mold, leading the insurance market into a more energetic and proactive era.
This is just the start, and we hope there’s much more to come. Thank you clients! Proud of the team. See you at the starting line in May! 🏃♂️💨
Creative agency: @k2_creative_ Edmond, Phoebe, Zoa
Photographer: @hoyin626
Producer: @mero00
Director: @teddy__tsui
#CignaHealthcare #HYROXHK #TheCignatureMove
