60 x 96 oil on canvas. 2013 subject-Clara Peller. She was the first woman to go “viral” before the internet even existed. Peller's "Where's the beef" line instantly became a catchphrase across the United States. The diminutive octogenarian actress made the three-word phrase a cultural phenomenon, and herself a cult star. At Wendy's, sales jumped 31% to $945 million in 1985 worldwide