Just Zero

Is it really green – or just good marketing? 🌱 Join us on April 29 for a powerful virtual conversation with Dr. Emily Oertling (@emilyofaplace ) on how greenwashing shapes the way we think about sustainability. From misleading labels to feel-good branding, greenwashing can delay real solutions and shift responsibility onto consumers. In this session, we’ll unpack what greenwashing is, why it’s so widespread, and how to spot sustainability claims that don’t hold up. ✨ Learn how to make more informed choices –and push for real change. 🎟️ Register for free at the link in bio. #Greenwashing #WasteFreeFuture #ZeroWaste #Sustainability #ClimateAction

🚨 Exciting news! Last week, Just Zero launched a series of interactive toolkits designed to help communities across the country implement effective Zero Waste policies. 🌍✨ These toolkits break down proven policies and provide guidance on how to customize them for specific states, cities, and towns, empowering local leaders and advocates to build proposals that fit their unique needs. 💡 "Every community is unique," said Kirstie Pecci, Executive Director at Just Zero. "We designed these toolkits to help people craft legislative solutions tailored to their specific challenges." The toolkits cover: ♻️ Beverage container waste & recycling 🍽️ Food waste 🚫 Greenwashing 📦 Packaging reduction 🌿 Single-use plastics 🔥 Trash burning facilities Ready to take action in your community? Get started today via the link in our bio! 🛠️ #ZeroWaste #Sustainability #Legislation #EndPlasticPollution #ClimateAction #JustZero

🫣 It’s been a while since we’ve introduced ourselves. We’re Just Zero, a small but spirited team! Just Zero is a national nonprofit dedicated to ending plastic pollution, reducing waste, and fighting for a cleaner, more sustainable future for all. 🌍💚 We focus on real solutions that work—from promoting zero waste policies to advocating for the elimination of toxic chemicals like PFAS. Join us on our journey to create a waste-free future! Follow along for updates, take action with us, and don’t forget to sign up for our emails to stay in the loop. Together, we can make a difference. 💪 Sign up here via the link in our bio. 🔗 #ZeroWaste #JustZero #EndPlasticPollution #ClimateAction #WasteReduction #Sustainability

A lot of “compostable plastics” aren’t actually meant for your home compost bin. Most only break down in special industrial facilities – and many cities don’t even have them. That means these products often end up in landfills, incinerators, or get pulled out of compost as contamination. And while they’re marketed as a greener option, they still keep us stuck in the same throwaway culture. Real change means using less single-use stuff in the first place – not just replacing plastic with another disposable material. Bring your own cup. Your own utensils. Your own straw when you can 💚 This is You Ask, We Answer. What question should we answer next? 👇 #ZeroWaste #Compostable #PlasticPollution #Reuse #Greenwashing #Sustainability #WasteReduction

Chemical recycling facilities only lead to potentially dangerous, toxic, and climate-damaging effects. It DOES NOT help us or the planet. 1) We don’t need more plastic. ❌ 2) We need real solutions, not a toxic cycle! ☠️ Read more via the 🔗 in our bio. #Sustainableliving #environmentaladvocacy #SystemicChange #chemicalrecycling #plasticpollution #recyclingtips #greenwashing #recyclingmyths #recycling #plastic

Tim first heard of sewage sludge spreading around his family’s farm in the 1980s. Hear Tim’s story and about his fight to protect his family farm and local community. WATCH THE 13 MIN DOC at the link in @sierraclubny bio. #SewageSludge #PFAS #SoilHealth #WaterSafety #OrganicFarming #sludge #sewage #toxic #foreverchemicals Be sure to tune into our socials for more clips and links over the next few weeks, lifting up the stories of those impacted by this toxic sludge spreading practice. @markruffalo @environmentaladvocatesny @nofanewyork @just_zero_org

Working for an environmental nonprofit ruined some foods for me (but I'm also grateful). And once you know, you can't un-know. 🍽️🚫 👉 Tea bags: 96% of tea bags are sealed with plastic, which sheds billions of microplastics per cup. 👉 Seafood: Microplastics were detected in 99% (180 out of 182) of seafood samples purchased at the store or obtained from a fishing boat. Plastic pollution in our oceans is vast, and fish often mistake floating plastic for food – ingesting it. When larger fish consume smaller fish that have eaten plastic, the amount of plastic carried by the fish biomagnifies. 👉 Water / Bottled water: Microplastics are present in both bottled and tap water, but studies have found that bottled water contains 100 times more microplastics (about 240,000 tiny particles) than tap water. 👉 Non-organic food: Organic means avoiding harmful chemicals like PFAS, which are often found in conventional farming practices. It is also free from synthetic pesticides and fertilizers. 👉 Food wrapped in plastic: Studies have found microplastics in various food items, including packaged meats, seafood, and processed foods, with the contamination often linked to plastic packaging materials. It's time to demand better. 🌎💪 #ZeroWaste #PlasticFreeFuture #EnvironmentalJustice #Ifyouknowyouknow #CantUnlearn

You’re still going to buy what you need. But what if just one purchase went toward funding solutions instead? There are approximately 230 million Amazon shoppers in the U.S. If each person skipped or redirected just one $50 purchase a year, that’s $11.5 BILLION toward real environmental solutions. That kind of funding could: – pass stronger waste reduction laws – hold corporations accountable for greenwashing – protect communities from toxic pollution – build systems that actually reduce waste At Just Zero, that’s exactly what we’re working toward 💚 We don’t have a trash problem – we have a system problem. And systems can change. If you’re able, support an environmental nonprofit doing this work – by donating, sharing, or getting involved. And tell us – what organizations do you trust and support? #supportnonprofits #supporttheplanet #votewithyourwallet

👰💚 Say “I do” to a Zero Waste wedding! Did you know that the average US wedding generates around 400 pounds of trash? That’s over 800 MILLION POUNDS a year! 😱 But we can reduce the waste by: 1) Going digital 2) Renting or buying secondhand 3) Ditching the favors 4) Swapping flowers for potted plants 5) Reducing Food Waste Let’s normalize Zero Waste weddings and make every celebration a sustainable one! 💌🌍 Learn more via the link in the bio. #ZeroWasteWedding #Sustainability #WeddingDecorations #Weddingthemes #SpringWedding #SummerWedding #FallWedding #WinterWedding #WeddingFlowers #WeddingDress

Companies market products as “sustainable” or “recyclable” – even when the reality tells a different story. Our Greenwashed 2025 report breaks down real cases of misleading environmental claims and the tactics behind them. 🔗 Read the full report at the link in our bio. #Greenwashing #Sustainability #EnvironmentalPolicy #CorporateAccountability #ZeroWaste

This is what progress looks like 👇 From cutting down on single-use plastics to addressing toxic pollution, Zero Waste policies are gaining ground. Here are four wins we’re celebrating. Which of these do you think will make the biggest impact? #zerowaste #plasticfree #PFAS #climateaction

72% of companies admit to inflating their sustainability efforts. That’s not a small problem – it’s a system built on misleading claims. When companies can label products as “green,” “recyclable,” or “eco-friendly” without proof, it shifts the burden onto consumers to figure out what’s real – and what’s not. Meanwhile, pollution continues and real solutions get sidelined. We shouldn’t have to decode marketing just to make better choices. Truth in Labeling laws change that. They set clear standards, require real evidence behind environmental claims, and hold companies accountable when they mislead the public. Because if it’s not backed by data, it SHOULDN'T be on the label. Take action: Tell your state leaders to pass a strong Truth in Labeling law via the link. #TruthInLabeling #Greenwashing #ZeroWaste #ClimateAction #JustZero