Feels good to finally share the Blank Street case study!
Grateful for the chance to help lead and stay hands-on throughout the process, from early thinking to final execution.
๐ฉ Regularly Remarkableโthe brandโs core tension: high/low, AM/PM, classics/specials. The everyday thing that makes the day feel a little extra.
The identity leans into those dualities. A logo inspired by the cartโs rectangular window, a blank space where connection happens. Colour that shifts through the day, from 6AM Green to 6PM Green. Type that moves between Regular and Remarkable. A voice that feels effortless, but genuinely friendly.
Made at Wolff Olins
Busan, ConnectedโFull Case Study
Centered on โNext Together,โ this Busan-based exhibition explores collaboration through paired artistic practices. The visual identity uses hand gestures and spark graphics as metaphors for partnership and creative synergy.
Hosted by Busan Metropolitan City
Organized by ARTMEETSLIFE(AML)
Sponsored by Shinhan Card
Design by jun.works
Videography by Jimmy Pictures
Photography by Meanvisuals
#identitydesign #branding #typography #editorial #motion
๋ถ์ฐ, ์ปค๋ฅํฐ๋ ์ ์ง์๊ฐ ๊ณต๋ชจ ๋น์ ์ ์ ์ํ ์์ด๋ดํฐํฐ ๋์์ธ์ ๊ฐ๋ฐํ์ต๋๋ค. โNext Togetherโ๋ฅผ ์ฃผ์ ๋ก ๋น์ฃผ์ผ ์์ด๋ดํฐํฐ๋ ์๊ณผ ์์ง, ์ ์์ ๋ฉํํฌ๋ฅผ ํ์ฉํด ๋ ์๊ฐ ๊ฐ์ ํ๋ ฅ๊ณผ ํํธ๋์ญ์ ํํํ์ต๋๋ค. ์คํํฌ ๊ทธ๋ํฝ์ ์ฐฝ์์ ์๋์ง๊ฐ ๋ฐ์ํ๋ ์๊ฐ์ ์๋์ง๋ฅผ ๋ด์๋ ๋๋ค.
Designed the visual identity for Busan, Connected
The exhibition centers on collaboration under the theme โNext Together,โ positioning creative exchange as a catalyst for growth. Artists work in pairs, emphasizing dialogue and shared practice. The visual identity employs hand gestures and a handshake metaphor, with spark graphics capturing moments of creative synergy.
Hosted by Busan Metropolitan City
Organized by ARTMEETSLIFE(AML)
Sponsored by Shinhan Card
Design by jun.works
Videography by Jimmy Pictures
Photography by Meanvisuals
As 2025 comes to a close, Iโm looking back on the work from this year. It was a challenging year in many ways, but thanks to lovely friends and supportive clients, I was able to keep creating and moving forward. I do wish I had shared more projects along the way, and I look forward to introducing them one by one in the coming year. Thank you all. ๐ซฐโจ
2025๋ ์ ๋ง๋ฌด๋ฆฌํ๋ฉฐ ํ ํด์ ์์ ๋ค์ ์ ๋ฆฌํ์ต๋๋ค. ํ๋ ์๊ฐ๋ ๋ง์์ง๋ง, ์ข์ ์น๊ตฌ๋ค๊ณผ ํด๋ผ์ด์ธํธ ๋ถ๋ค ๋๋ถ์ ์์ ์ ๋ฉ์ถ์ง ์๊ณ ๊พธ์คํ ์ด์ด๊ฐ ์ ์์๋ ํ ํด์์ต๋๋ค. ๋ง์ ์์ ์ ๊ณต์ ํ์ง ๋ชปํ ์ ์ ์์ฝ์ง๋ง, ์๋ฏธ ์๋ ํ๋ก์ ํธ์ ์ฐธ์ฌํ ์ ์์ด ๋ป๊น์์ต๋๋ค. ๋ด๋ ์ ํ๋์ฉ ์๊ฐํ๊ฒ ์ต๋๋ค. ์ฌํด๋ ๋ชจ๋ ๊ณ ์ ๋ง์ผ์ จ์ต๋๋ค.
Custom typeface & logo design for Kinetic Ground at Lotte Department Store
A typographic system rooted in structure, activated through movement, responding to curated fashion, culture, and space.
In collaboration with Lotte Department Store Design Team
Sneak peek of the brand identity design for Blank Street
The new identity introduces a refreshed logo that opens a blank space as a window of imagination, an expanded green palette inspired by the rhythm of the day, and custom typefacesโRegular Sans and Remarkable Sansโthat balance utility with playful charm. Cohesive across signage, packaging, digital, and campaigns, the system unifies Blank Streetโs global presence and signals its evolution into a lifestyle brand.
Full case study coming soon ๐โ๏ธ
Made at Wolff Olins
๋ํ๋ฆฌ๋ทฐ ์์ธ ์ํธ ํ์ด 2025(@thepreviewartfair )๋ฅผ ์ํ ์์ด๋ดํฐํฐ ๋์์ธ์ ๊ฐ๋ฐํ์ต๋๋ค. Developed the identity design for The Preview Seoul Art Fair 2025
Hosted by ShinhanCard
Organized by ARTMEETSLIFE(AML)
Photography by Dan Ah Studio, Jimmy Pictures
