I incorporated ZuGo Inc in 2013, and itās evolved to manufacturing a surplus of products, from dog products to eco-products to electric bikes and accessories.
Entrepreneurship isnāt easy, it is not for everyone, and itās not full of good or bad times.
Itās a cluster of emotions, and the only constant thing is CHANGE!
Entrepreneurship is a roller coaster of emotions ranging from bliss, loneliness, depression, anxiety, debt, substantial monetary losses, and decision-making that can make or break your company.
Itās working your butt off and figuring it out as you go, but if you genuinely know that YOU WILL FIGURE OUT THE ALGORITHM of the business youāre pursuing, you canāt fail because you never give up.
When one thing doesnāt work, you try a different approach and repeat until it works for the season.
Then there is also the other side of entrepreneurship.
You can feel excitement, joy, gratitude, fun, happiness, independence, growth, transformation, adventure, inner wealth, and more.
The first clip of this video was when I sold out of all my
@zugopet Jetsetters for my first production round.
For almost a year, I had a mountain of ZuGoPet products in every area of my living space.
I tried farmers' markets, crowdfunding, social media, hired a PR agency, and pet expos, but what made it happen was my persistence and not giving up.
And thatās still the factor today.
This video is a tiny clip of my journey, but the big picture is ten years of not giving up and doing the best I can with what Iāve learned.
I would love to hear about your journey, where you feel stuck, and where you want support.
Donāt feel like youāre alone.
You donāt need to be.