𝙹𝚞𝚕𝚒𝚊𝚗𝚊 𝙰𝚛𝚛𝚞𝚍𝚊

É amanhã! Lançamento de Segunda Pele, meu primeiro fotolivro pela @ateliefotoeditorial . Na @livrariacabeceira às 16:00h. 📷 @sheilaoliveira_sp

Há dois dias acordei com a notícia de que o trabalho “minha mãe me plantou uma árvore” foi contemplado com o primeiro lugar pelo Internacional Photography Awards na categoria especial - outro. Precisei de um tempo para processar e absorver o acontecimento. É uma alegria imensa ver um trabalho com uma abordagem poética ser abraçado assim! Obrigada @iphotoawards . Fiquei pensando que “minha mãe me plantou uma árvore” começou lá atrás, em 2020, com imagens palavras poéticas que falavam sobre uma árvore Flamboyant plantada pela minha mãe quando eu era criança. No trajeto, @brunofaby me provocou: por que você não fotografa a árvore ? Eu tentei sem sucesso, respondi. Tenho certeza que você vai dar um jeito, ela retrucou. E dei (acho). Brotaram fotografias táteis, sensoriais e muitas frotagens da superfície da árvore. Brotaram costuras. Brotaram novas imagens palavras poéticas. Nasceu um ensaio fotográfico e um fotofilme. E está nascendo um boneco de fotolivro na @rama.residencia . Obrigada @brunofaby - adoro suas provocações ❤️.

ando sumida dessa rede social. vivendo. na última semana, vivendo, recebi uma notícia maravilhosa. minha maquete de fotolivro “ofereço meu retrato como lembrança” foi selecionada como finalista do Prêmio Publicação Latino-Americana La Luminosa FELIFA 2025 @somosfelifa e vai participar de uma exposição itinerante pela América Latina. que alegria! meu coração quase saltou para fora. esse projeto é muito especial, é afetivo. começou lá em 2018 e se completou na residência @rama.residencia (um ritmo lento, da vida, como gosto de imprimir nos meus trabalhos). é uma arqueologia do íntimo que investiga os vazios das memórias e das imagens através da ressignificação de fotografias de família. a partir da descoberta de retratos antigos da minha avó materna - professora da rede pública, bordadeira de tecidos e de memórias -, o trabalho explora histórias e fragmentos esquecidos pelas imagens - o que não é dito e não é visto. ofereço meu retrato explora o vazio como potência afetiva e como espaço de imaginação, reconstrução e presença. o projeto engloba a maquete do fotolivro contemplada no prêmio FELIFA, além de pequenos objetos, um ensaio fotográfico e um fotofilme. muito feliz de ver esse trabalho voar mundo afora. voa vó. voa trabalho. voa alto como passarinho e ofereça muitas lembranças por aí. @brunofaby @oscarguarinmartinez @angelaberlinde

Essa semana recebi os envelopes com as imagens adotadas do @acho_imagens , iniciativa das queridas @estefaniagavina e @brunofaby . O cuidado no preparo de cada envelope já se revela na capa, ilustrada com uma borboleta que evoca, de forma vívida, as possibilidades de metamorfose que essas imagens errantes carregam. Dentro de cada pacotinho, encontrei verdadeiros tesouros e uma cartinha afetuosa que me fez sentir um pouquinho parte dessa família ACHO. As imagens que adotei agora ganharão novos voos: algumas serão usadas em experimentos que integrarão minha pesquisa de Doutorado sobre o som na fotografia de família, enquanto outras se transformarão em fabulações artísticas que revelam uma escuta poética dos afetos e das pequenas coisas. Vida longa ao @acho_imagens 🥰.

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Hi, I’m Juliana Arruda @ju_arruda and this is the last day of my takeover at @postcardsfromhome . I would like to conclude by sharing some images from my work provisionally titled When Time Loosens. I began this project at the end of 2025, using an analog camera to capture images with the intention of softening time. I live in a large metropolis, permeated by noise, traffic, smoke, and dissonance. When I leave the city and go to a place I call home in the mountains, I feel that time slows down and the hours stretch.  In developing this project, I have been reflecting on time and the delicacies of everyday life. In a world marked by discouragement (wars, inequalities, and environmental destruction) I seek in small things the strength to hope for a home for tomorrow. Over the past few days, I have shared projects that explore the concept of home. Home is the place and the house, with its rooms and objects, where we live, but also the space that inhabits us. Home is the stories and memories we carry within. Home is departures and arrivals, presences and absences. Home is found in small things and gestures, in what offers refuge and gives us meaning. Thank you for accompanying me over these past few days. Thanks to @postcardsfromhomenet and @photinipap for the invitation and for providing this space of sharing. Postcards from Home is a community art project that brings people together to reflect on the idea of home. If you’d like to continue following my work, you can find me at @ju_arruda Text and photos by @ju_arruda #postcardsfromhomenet #juarrudaart #juarrudaphotography #home #contemporaryphotography

Hi, I’m Juliana Arruda @ju_arruda , and this is the fourth day of my takeover at @postcardsfromhome . Today I present My Mother Planted Me a Tree (2020 – 2025), a project that explores memory, affection, and nature through a flamboyant tree planted by my mother during my childhood. She planted a tree for each of her three children. Mine (and I call it “mine” because that’s how it was planted within me) is a flamboyant that still stands in front of the house where I grew up, with its welcoming garden - a space where I imagined futures alongside my brother. The flamboyant becomes the starting point for revisiting origins and reflecting on time, roots, and the urgent need to reconnect human beings with nature. Family photographs, my own photographs, embroidery, and frottages of the flamboyant’s surface weave together two distinct times – childhood and the present. The tree emerges as a symbol of ancestry and continuity, while the garden reveals itself as a territory of hope. This work is an invitation to reflect on the future. In the name of progress, trees are cut down daily and replaced by concrete in large cities such as São Paulo, where I live. Trees are essential to life on Earth. Without them, how will we survive? Planting a tree is an act of resistance, a call to preserve our greater home: nature, the planet. Text and photos by @ju_arruda #postcardsfromhomenet #juarrudaart #juarrudaphotography #home #contemporaryphotography

Hello, everyone. This is Juliana Arruda @ju_arruda and today marks the third day of my takeover at @postcardsfromhome . Here I present Second Skin, a work developed between 2018 and 2022. I understand the body and skin as holders of physical sensations, as well as the marks of life — fragments and scars of what we once were and lived. To inhabit the present, it is often necessary to look back, revisit memories, and embrace our former dwelling, because home is not only the external space, but also this inner place. Second Skin explores minimal existences — life in its insignificance, the small daily losses, and what we cease to be or become because of them. The work unfolds through subtle displacements that traverse images of memory (both real and imagined) in an attempt to rediscover the home that resides within us. Second Skin was also published as a photobook in 2022 by Fotô Editorial @ateliefotoeditorial . Text and photos by @ju_arruda #postcardsfromhomenet #juarrudaart #juarrudaphotography #home #contemporaryphotography

Hi, I’m Juliana Arruda (@ju_arruda ), and this is the second day of my takeover at @postcardsfromhome . I present I Offer My Portrait as a Memento (2018–2025), a project that traverses the voids of memory and image through the re-signification of family photographs. Its starting point lies in old portraits of my maternal grandmother, where she appears young and smiling, in contrast to the serious and reserved woman I came to know. Who was, after all, the grandmother in those portraits? What does the image leave unseen? Through interventions — overlays, new framings, stitches, collages, and more — I deconstruct the original portraits, emptying them in order to fill what is missing, questioning what images reveal and conceal, and reconstructing memories and affections. In doing so, I remake both my grandmother’s remembrance and my own, as well as the home that binds us within me. For home is both presence and absence, woven from stories told and silenced. Text and photos by @ju_arruda #postcardsfromhomenet #juarrudaart #juarrudaphotography #home #contemporaryphotography

Hi, I’m Juliana Arruda (@ju_arruda ), a visual artist and poet from São Paulo, Brazil. With joy, I take over the Instagram account @postcardsfromhome for the next few days. In my work, life and imagination intertwine in a poetic listening to the small things. Everyday life, memory, nature, and time emerge as threads that weave, for me, the concept of home. I begin with Memory of Time (2017). In this work, I photographed the house where I lived throughout my childhood and adolescence. I seek out rooms and objects that once existed and still inhabit that place. I believe that places and things hold memories: on one hand, they tell our stories to those who arrive; on the other, they accompany us in silence, as we carry fragments of them wherever we go. By reconnecting with spaces and objects, we awaken emotional memories that also invite us to reinvent and reframe recollections. Home is not only the physical space that shelters us, but also the intimate territory where memory and imagination merge, creating new forms of existence. Over the next few days, I will share some works that explore this concept of home. Text and photos by @ju_arruda #postcardsfromhomenet #juarrudaart #juarrudaphotography #home #contemporaryphotography

Welcome to Juliana Arruda, visual artist and poet researching the image and the word. Her practice unfolds through photography, text, and experimentation, where image and language meet to reshape how we see and remember. #postcardsfromhomenet #postcardsfromhome

Registros da instalação “Jardins da Memória” e do boneco do fotolivro “Minha Mãe me Plantou uma Árvore” na primeira mostra de cine-livros da @rama.residencia no @mis.campinas , realizada em outubro/2025. Registros @beatrizpontesimages e @tatianaribeiro @ateliecasacampinas