18 of South Africa’s most iconic women and men front the 3rd instalment of Thebe Magugu’s Heritage Capsule and is now available for limited pre-order on .
Exclusive to British Vogue (
@britishvogue ) , this instalment explores “Lobola”, which is a centuries old negotiation process in anticipation for eventual marriage, where the family of the groom approaches the family of the bride with an offer - traditionally cattle, contemporarily money - in ‘exchange’ for the bride herself. This is meant to be symbolic rather than ownership, and the exact margins of this practice change from culture to culture.
Fronting this campaign are 18 South African leaders - from Professor Thuli Madonsela B.V.O to Dr. John Kani O.B.E - each of whom have spearheaded their respective fields with their talents, skills and minds - whether its in law, film, photography, literature, business, sports, culinary arts or art.
Pre-order Shipping fro Lobola commences on the 6th May 2024
Starring:
Ama Qamata
Anele Mdoda
Boity Thulo
Dr. John Kani
Mandla Sibeko
Miguel Timm
Mogau Seshoene
Nunu Ntshingila
Nomzamo Mbatha
Priddy Ugly
Prof. Thuli Madonsela
Thebe Ikalafeng
Thapelo Mokoena
Thebe Magugu
Tresor Riziki
Trevor Stuurman
Zizipho Poswa
Zoe Modiga
Credits:
Photography Imraan Christian (
@imraanchristian )
Styling & Art Direction Chloe Andrea Welgemoed (
@chloeandreawelgemoed )
Videographer: Olivia Mortimer
Production Lampost Creative
Creative Studio Spaanspeck
Exec Producer Jodie Ennik
Production Designer Sandile Mhlongo
Hair Mimi Duma & Bomzi Lekgoro, Athenkosi Nongwadi
Make-Up By DIOR South Africa
Retoucher Jp Hanekom
Designer Danny Crofts
Styling & Art Direction Assistants Jana-Marie De Jager & Sherazaan Assam
Photography Assistants Thulani Kubeka, Obakeng Selapisa, Donovan Marais
Special thanks for Simon & Mary and DAKOTA Shoes
![I am proud to have done the retouching for the new @thebemagugu campaign!In this new campaign, Thebe Magugu introduces the new limited-edition Heritage Dress featuring cultural illustrations by artist Phathu Nembwili. Exclusive to VOGUE Magazine, the capsule features 8 dresses which bear a painting interpreting each South African culture - namely the Xhosa Dress, Zulu Dress, Pedi Dress, Vhavenda Dress, Tswana Dress, Tsonga Dress, Tswana Dress and the Swati Dress - on a free-flowing crepe Bohemia-style dress with bishop-sleeves and a foulard neckline.Aart Verrips @aart.verrips - photographerChloe Andrea Welgemoed @chloeandreawelgemoed - CD, stylist, production designerNicolai Thomas @itsnotnicholai - photo assistantNkosinomusa Mvelase @muusaahh - styling assistantSkyler Williams @skylerkadewilliams - assistantAlex Botha @alexandra_julliet_mua - Make-UpSaadique Ryklief @saadique - HairGaelle Van Lede @gaellevanlede - ProducerRetouching @jphanekom - J.P HannekomStudio: @sunshinecoza Sunshine Studio, JohannesburgAll models & friends:Marie Kone @iammariekone [Fabulous Models) @fabulousdotcom_modelsKetia @s.egnaro [Boss Models] @bossmodelsjhb @bossmodelsaRadiyya @radiyyahajat [Boss Models] @bossmodelsa @bossmodelsjhbTinuke Eboka @tinukeebokaKendra Hunsley @kendrahunsleyShakirah Sithole @shakirah.s_Refiloe Seretlo @refiloeseretloLucille Slade @lucille_slade#fashionthatinforms](https://sp1.picnob.com/p/pt_6831376359594714265619_0_d02fb8dbc0c58dd7272c4eed150f6a35.jpg?o=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&h=ef4dc885ece17e2dbefb738e58c5414d)
