Hey! I’m Joy. I’m an email marketer for e-commerce brands.
This is my journey.
#klaviyoexpert #emailmarketing #emailmarketingstrategy #klaviyo #ecomerce #ecommercebusiness #emailmarketing #emailmarketingagency #emailmarketer
Finally received my award from Email Underground Intensive this year after hitting the qualification last 2022.
This award feels like powerful validation of the hard work, dedication, and growth I’ve experienced throughout this journey.
Grateful to everyone who’s been part of it ❤️
🍾🎉
One thing this book reminded me:
The loudest person in the room
isn’t always the one growing.
Real growth happens quietly through discipline, repetition, and staying grounded even when things start working.
Ego wants recognition fast.
But the craft?
The craft takes time.
The Devil Wears Prada 2 unexpectedly reminded me of something important:
The strongest brands and people don’t constantly chase trends.
They know who they are.
In a world addicted to attention, authenticity quietly becomes the advantage.
A Reality Check for Brand Owners:
Your followers are not your audience until you can reach them outside the platform.
Algorithms change.
Reach drops.
Accounts disappear.
That’s why smart brands don’t just chase followers.
They build email lists, nurture relationships, and create owned audiences.
Because borrowed attention can vanish overnight.
Funny how one rejected job application can completely change the direction of your life.
At that time, I thought I was losing.
Looking back now, I was just being redirected.
Getting the first sale is one thing.
Bringing customers back is the real game.
That’s why consumable products and email marketing work so well together.
Replenishment reminders.
Post-purchase flows.
Upsells. Nurturing.
Not just more emails.
A system built for retention. 🚀
Most brands chase new customers.
We focused on bringing them back.
23.4% retention after 2 years isn’t a spike.
It’s the result of consistent follow-up, better timing, and relevant emails.
This is why I always say:
email isn’t just a channel.
It’s a RETENTION SYSTEM.
Spring isn’t just promo season.
It’s reset season.
Don’t just sell the discount.
Sell the shift.
Want your Spring campaigns to feel more relevant and profitable? Start with your customer’s new routine.
One thing I learned in business school…
we weren’t just studying companies, we were learning how to think like them.
We picked a company, analyzed its internal operations, studied competitors, and developed strategies using different frameworks.
One of our proposed strategies was actually rolled out years later!
They had no idea about our thesis,
but we were clearly thinking in the same direction.
That’s how I approach email marketing today.
Not just campaigns, but as part of the bigger strategy.
Q1 win for one of our clients:
+26% email revenue YoY
+82% total growth
No extra ad spend.
We stopped using email to just push promos and built a system that brings people back.
Most brands chase the first sale.
The real growth happens after.
That’s the gap.
