It really doesn’t seem like that long ago that we were making these letters, in the small offices of The Hoefler Type Foundry at 611 Broadway. There were bursts of activity, and long reflective pauses, as font files and printed proofs went back and forth in a flurry. At first it was just me and Tobias creating Gotham, and then Jesse joined the project; in time Sara would take over the explosively expanding Gotham family, with Andy, Kevin, Wendy, Malou, Ksenya, Aoife, Erin and Colin each contributing in unique and critical ways. Somewhere in all this, the junior senator from Illinois started using the typeface, and suddenly Gotham was the typeface of the Obama campaign, and then the Obama presidency, to our immense joy and pride. Years later still, Sara (
@szkolny ) would revisit the project and plot its future, including some splendidly detailed and dimensionalized versions of Gotham specially made for the
@obamalibrary , seen here with this extraordinary man, this generational talent, this American Gentleman of the highest order. “For as long as I live,” he once said, “I will never forget that in no other country on earth is my story even possible.” I feel this same profound sense of awe today, to see these letters that first came to life in my small, scrappy studio within the literal arm’s reach of one of our century’s most exceptional leaders. Whatever version of The American Dream endures, I’m hoping that it’s always something like this. The country I love is the one in which creative people, their works, and their dreams, can soar forever. ❤️ JH