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Reju

@joinreju

Polyester waste is a big problem. We’re working on a way to solve it.
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Reju was proud to participate in the @textilesrecyclingexpousa in Charlotte, joining organizations from across the textile value chain to discuss the future of fiber-to-fiber recycling and circular material systems. Throughout the event, our team connected with partners across collection, sorting, spinning, polymerization, waste processing, retail, and recycling infrastructure — reinforcing the scale of collaboration required to build a truly circular textile industry. We were especially pleased to see Diane Woods represent Reju on the panel discussion, “Closing the Loop – How to Increase Collaboration Across the Supply Chain to Achieve Fiber-to-Fiber Recycling,” alongside leaders from Elevate Textiles, UNIFI, Target, and Accelerating Circularity. The conversations throughout the expo made one thing clear: no single company can solve textile waste alone. Progress depends on connected systems, aligned infrastructure, and strong partnerships capable of recovering, regenerating, and recirculating materials at scale. That is the future Reju is helping build.
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3 days ago
Fashion is one of humanity’s oldest forms of expression, but it also leaves a lasting impact on people and the planet. Fashion Redressed II returns to explore the people and partnerships working to change how the industry operates. Together, we are working to create new pathways for materials that cannot be resold, helping to move the industry closer to a more circular system. Watch the series to see what it takes to do things differently. #FashionRedressed is presented by Global Fashion Agenda and produced by BBC StoryWorks
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10 days ago
Thanks for an exciting and informative event Innovation Forum. See you next year.
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12 days ago
Europe’s textile system is at a turning point. The latest report from BCG and ReHubs makes one thing clear. Circularity will not happen through isolated solutions. It requires a system that works end to end. Today, the gap is significant. Large volumes of textile waste are generated, but only a fraction is collected, sorted, and recycled back into new materials. At the same time, demand for circular materials is growing. Bridging that gap means focusing on what enables scale. Infrastructure that can handle real volumes. Policy that works in practice. Alignment across the value chain. And real demand for regenerated materials. At Reju, this reflects what we see every day. Circularity is not a single innovation. It is a system that needs to be built. The direction is clear. Now the work is to connect the pieces. #CircularEconomy #TextileRecycling #ReHubs #BCG #MaterialRegeneration
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16 days ago
From a clothing recycling facility in Indonesia to the ski slopes of Chamonix. Fashion Redressed II follows various stories across the globe, each one asking what it would take to do things differently and finding the people already doing it. Stay tuned for the series launch on April 30th. #FashionRedressed is presented by Global Fashion Agenda and produced for them by BBC StoryWorks. 🔗Link in bio
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17 days ago
We’re a team of radical pragmatists with leading expertise in engineering, technology, and textiles. We have a wide variety of expertise, but there's one thing we have in common: �We're all radical pragmatists. Radical, because doing this work means facing the truth, even when it’s hard to swallow. Pragmatic, because we stay grounded in reality. Deal in facts, exclusively. And welcome complexity, even when it’s hard to navigate. It’s how we’re working across engineering, technology, and textiles to solve �one of the hardest problems of our time.
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18 days ago
Polyester is the most urgent contributor to textile waste in the world. That’s exactly why we’re tackling it before any other material. The good news? We can stop extracting our earth's finite sources and start recirculating the polyester we already have – today.
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21 days ago
We’re using finite resources to make things we throw away. That’s the system. This Earth Day, we’re asking a different question: What if we stopped making new — and started using what we already have? At Reju, we regenerate textile waste into new materials, designed to be used again and again. Because circularity isn’t an idea. It’s a system we need to build. #EarthDay #CircularFashion #TextileRecycling #WorldEarthDay #TextileRecycling #RegenerationHub
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25 days ago
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26 days ago
��Meet the most urgent problem in textile waste: Polyester. Polyester is made from oil, one of the world's finite resources. We use it make 71 million tonnes of polyester a year – enough to give every person on the planet 40 t-shirts. The problem? The overall market share of recycled polyester from global production is 12.5%. If we keep this up, we’ll run the planets eco-system as we know it. Our parks. Our forests. Our green spaces. And we’ll pollute our air and water supply beyond repair, with every polyester t-shirt emitting 20 kg of CO2E. Polyester is the most urgent contributor to textile waste in the world. That’s exactly why we’re tackling it before any other material. The good news? We can stop extracting our earth's finite sources and start recirculating the polyester we already have – today.
7 0
27 days ago
At Go Circular 2026, one thing was clear. Circularity is no longer a concept. It is a system challenge. Bringing together stakeholders from across the value chain, the conversation focused on what it takes to move from ambition to implementation. From policy and infrastructure to technology and real demand. For textiles, the message is the same. We already have the materials. The challenge is how we recover them, regenerate them, and keep them in use. Because circularity only works when the system works. #CircularEconomy #TextileRecycling #GoCircular #MaterialRegeneration
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1 month ago
Recover. Regenerate. Recirculate.
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1 month ago