Behind the scenes from our press shoot yesterday. 📷💫
Thanks to @bellandlight@rob_andersohn@nilslanden for all your support! 🩷
#bts #founders #fashionbrand #11studios #countdowntolaunch
We are extremely excited to announce that we are launching 11 Studios. A fashion and lifestyle brand, creative studio and community spreading sunshine, wellness and style to the world.
Our mission is to create products and a meeting place that bring joy to the everyday life of our community.
We are inspired by the 70s, 80s and 90s but also pick up relevant current fashion influences, yet always staying true to who we are. We love color, stripes, playful athletic energy and flattering sensual cool fits. A blend of the sun-drenched California energy and the laid-back sensuality of women in the South of France. Kindness and Love is at the center of our design. Connection and belonging is our corner stones and the way we appear in our customers life is by being meaningful and purposeful.
Our style captures the rhythm of coastal life: the breeze, pops of citrus and coral, ocean reflections, bronzed skin kissed by sea salt and sunshine, hair undone but perfect in its imperfection. It’s about feeling alive, moving through life barefoot and bold, and finding beauty in simplicity. It’s youthful but grounded, nostalgic yet fresh — a celebration of joy, color, and self-expression.
We, Johan Avedal (Co-Founder & Creative Director) and Caroline Gunterberg (Co-Founder & CEO) love working together, always putting creativity and people at the center.
Stay tuned for more info about our launch. #fashionbrand #fashionlabel #fashionstartup #fashion #11studios
