“It was always a dream to work on a video with James
@jamesalechardy and Moth Ball was the perfect track to summon this into reality”
The ‘Moth Ball’ video, the second single from BAG album ‘This house is a Body’, is produced by James Alec Hardy.
James Alec Hardy is a London-based video artist and director whose practice spans 25 years of collecting, hacking and performing with analogue video hardware. Working with hand-built feedback systems, glitch processors, and vintage CRT displays, Hardy treats the video signal as a living, unstable material — one that can be shaped, degraded, and resurrected in real time. His work moves between performance, sculpture, and moving image, and has been described as “alchemical” and “machine-led séance.” He has collaborated extensively with musicians and artists, developing a distinct approach that produces a viscerally raw and complex language. Central to his practice is a unique studio housing a major collection of obsolete broadcast equipment, salvaged from decommissioned television studios.
When BAG came to his studio, they agreed to a live, analogue dialogue. Using video feedback and glitch hardware, Jody DeSchutter and Dan Allison performed directly into the eye of the system — miming to “Moth Ball” while Hardy warped their images in real time. Over dozens of takes, they compiled the footage together, capturing the protagonist Jody’s words as they appeared to beconjured magically from her mouth as creator — uttered into existence through pure analogue decay and regeneration. Dan’s character as the antagonist becomes a ravenous, devouring presence — chasing down and consuming the abstract forms as they materialised. The resulting video is a direct product of collaboration between performers and machines, overseen by Hardy’s hands manipulating the machines.
Moth Ball is produced by
@laimaleyton
Video link in
@bagbagbagsound bio
Released by
@phantom.limb
Album available to preorder now with ‘Moth Ball’ accessible.
