When you don’t know what you don’t know you remain stuck.
Soooooo many founders, especially female entrepreneurs convince themselves they are a) not ready for PR or b) too small fry for PR – when the truth is PR is a marketing tool you can leverage from DAY 1 of your business and if you are mission focused and have a message that needs to get out to the world you are missing a bloody big trick by not tapping into it.
In my book I use the backdrop of ‘Celebration’ to help you see why and how you need to celebrate what you bring to this world - taking the heaviness out of it, and removing all elements of ego – PR is not about showing off, it’s about showing others what is possible.
We lean into the excitement of sharing your message with more people who need to hear it, and I take you through practical steps to help you see how you, yes you, can be celebrating your mission and your business in the media, in no time.
Grab your Free copy here (just pay postage) xx
/celebrating-you-with-pr/
Heeyyyyy!! I have built you something VERY special to help you build a kick ass bio - an intro like NO OTHER. It’s taken all my magic, the foundations we use to build client’s press bios, the psychology behind what it takes to create Your Expert Imprint - the 3Ps - and it SERVES!!
This presents you in a way like you have NEVER done before to help you stand out from the crowd, on social media, in journo intros, for award submissions, for speaking gig applications - it will captivate anyone who you introduce yourself to and guarantees you WILL NOT be forgotten!
It’s a step by step process, I coach you through it and it’s seriously fun to see what it produces. Go forth and conquer!
Link in bio or find it here - https://bit.ly/StoryStepsGPT
I’ve been helping CEOs and Founders be recognized as the EXPERT for over 20 years….I’ve won awards and written a book on it.
Now I’m here to help YOU be recognised as the expert, and I mean this whether you’ve been in business 20 years, or 2 minutes.
The BEST time to get recognised as the expert in actually if you’ve been in business for 2 minutes - my God, nail your expert status early on and you will FLY, and be warned if you’re a few years in and still haven’t got a PR profile, people will start to wonder why not...
PR is the ultimate secret weapon for switched on leaders who are committed to SHOWING the world what they’re made of.
From supporting exit strategies and adding £££££ to the bottom line, to attracting huge brand deal partnerships, to inviting investment - as well as helping you to attract the absolute dream clients, PR works hard for you.
Getting you seen, getting you trusted, getting you found, it works hard even when you sleep.
In the current climate showing up like an expert has never been so important - which is why all our work focuses on creating your ✨ Expert Imprint ✨You can access our support across 3 tiers.
🌟 Your Expert Imprint Bio — AI-powered kick ass media intro bio, makes you unignorable, £197 + VAT
🌟 Dare to Be Seen (As the Expert!) — our 3 or 6 month PR Accelerator that gets you your first PR coverage through PR Assets, Live Media Opportunities & PR Coaching, from £997 - £1997 + VAT
🌟 Expert Imprint — Done For You - Your Supercharged PR Visibility Injection for Leaders Ready to Lead, £5K + VAT
Book a call and we’ll look at your goals to figure out the best fit for you x
Link in bio.
So so proud of my fabulous client Del and what she pulled off yesterday. Del hosted a room of nearly 100 people for her annual Sales & Marketing Summit and for the entirety of the day all I saw were people approaching her and saying thank you. Thank you for the energy. Thank you for the learning. But more importantly thank you for the conversations. Because conversations were happening in this room around women building businesses that many had not had before. Because this event was about more than surface level Marketing- it went deeper than top line sales strategies. It dived into building something sustainable. It dived into building businesses that last and creating legacies and building something as a founder that has legs without us.
Del and I had spoken in the planning of the event about the need to support female founders with ‘real business’ insights, to show business owners who’d been around a bit what the next level could look like- as she wanted this event to really drive growth, not just be a nice day out.
The speakers nailed it and the convos that followed were fire 🔥. We talked exits, energetics, scaling and surviving. THIS for me, are the kind of rooms I want to be in. Not events that are just nice to be at, but ones which actually help me see what’s possible and move the needle on me growing something of real value.
So - thank you Del- and all the fabulous speakers! @desdobreva@nicola.peake_peake.event.group@iamleah.co.uk@shariteigman@benfranklin_official@rautruby@lyndseymeredithonline@samantha_ayris@samanahduran xx
It was brilliantly curated and you brilliantly predicted what we all needed to hear. Xx
#businessgrowth #femaleentrepreneur #femalefounders #marketingforgrowth #smallbusinesssupportingsmallbusiness
Does your brand have substance? People need receipts….
One of things I loved about working on the PR for Del around The Sales & Marketing Summit is we had soooooo much gold to share! 🌟
This wasn’t a ‘just knock up a press release about the event’ - it was a chance for her audience to get to know, like and trust her. We shared her creds, we shared her passion, her purpose, and we ensured her personality shone though sharing her unique perspective. People now know what they’re going to get from this event, from working with Del- no nonsense business advice to help them grow, that cuts through the noise. An expert in their corner championing them - but with more than just ‘you got this’- advice backed up by real business experience.
The Sales & Marketing Summit really read the room and is providing answers. Del’s brought in speakers with real guts who are prepared to cut to the chase - to help us cut through what’s really needed right now.
One of the reasons I love working with Del is that we’re both ‘old school’ and started business out of the online space. We have insights from beyond the online bubble- yet have lived within it too for many years now.
It’s powerful when these two worlds co-exist. They need to co-exist.
So
1) Grab one of the final few tickets here to be in this room with 100 other women building businesses to last——> /page/MSS2026
2)Ask me about our 6 week fast track ‘Expert’ Live! - A PR Experience to start showing the world who you really are ⚡️
#pr #femaleentrepreneur #getinthepress #expertadvice
‘BE THE EXPERT’ - LIVE - A Fast Track - 6 Weeks - Chocolate PR Experience ⚡️
RIGHT - just been mapping out the elements of ‘Be the EXPERT - Live’ - A Chocolate PR Experience -
And I’m EXCITED!!
I’ve decided this is going to be high touch, get shit done vibes, supercharged energy, fun and focused. There will be chocolate treats, mini challenges, live PR pitching, coverage celebrations, and handheld PR support that means you CANNOT fail.
Coverage is the only option. Credibility follows. Your Expert Profile Builds as does your confidence and conviction around how you show up for your business. All in 6 weeks. No faffing around here.
This has ‘You’ve got this vibes’ ALL OVER IT. This has me and the Chocolate PR team in your pocket as part of it. This has over giving running through it and I can’t bloody wait. This is ‘Done With You’ Support but do the work and you can create as much coverage as our 121 clients do for a fraction of the price!!
Let me love on you! - and as a result I’ll show you what you can do!
We’re going to kick off 2nd June. Comment EXPERTLIVE or DM me and I’ll spill more of the tea! Investment £997 +VAT or VIP option available X
(📸 Rediscovered pics from @akpbrandingstories from back in the day!)
#pr #femaleentrepreneur #getinthepress #betheexpert #beseen
You know the level up is REAL when the PR train starts to roll and Wonder Woman slippers turn up! 🚂🩴
Podcasts booked, interviews secured, TV stuff in the offing, articles written.....a whole day of publicity planning and implementation ready for the next phase of TBF and DFW. 🚀🚀🚀🚀🚀🚀🚀
@jochocpr thanks for being one of my OG ride or die believers.
Where ever I go, you will too. Always xxx
Let's fucking GROOOWWWWW!!!
👑🐝⚡️👑🐝⚡️👑🐝⚡️👑🐝⚡️
When Georgina sent me this video, it made me smile from ear to ear because it’s no mean feat getting a double page spread in magazines like this and if you were to advertise, it could cost you thousands!
how did she do it? Well, first of all, she had a VIP day with me because she was ready to hold her own as an expert and celebrate the transformations she brings through her business by helping people‘s mental health through decluttering.
In that VIP day, we identified the timely opportunities with it being spring and the fact that mental health awareness days were also running. We knew there would be a demand for her content, BUT we also knew spring cleaning in spring is nothing new. Journalists would not be excited by a ‘how to spring clean this spring’ article- so we decided to turn it on its head. Instead, we told people NOT to do a big spring cleaning this spring, and that there is a better way - this opened the door. ⚡️
Daring to say something different, daring to take a different stance will always cut through.
We revealed Georgina‘s bespoke system for decluttering - her CALM method- and VOILA she’s nailed her expert status by showing she’s unique.
So- where are you playing it safe? Be it in your social content or if you’re trying to cut through with the press? Dare to have a voice that’s different and people will hear you more!!
And if you’d like to book a VIP day I have one space in May and 2 in June so let’s get a date booked 💪 £997 Half Day | £1997 Full Day. Includes Media Opportunities ⚡️
#pr #femaleentrepreneur #getinthepress #beseen #marketingforsmallbusinesses
Here’s something most mission-led entrepreneurs don’t realise…
Journalists want to feature you. They’re out there right now looking for credible, passionate experts to quote in their articles.
But they can only work with what you give them.
So what do they actually need to hear from you? I call it the 5 Ps of your Expert Bio:-
Passion → What do you genuinely care about? What difference are you passionate about making? What change are you here to create?
Purpose → Why? Where does this passion come from? What drives you? Your personal experience or a societal problem you want to change?
Personality → What makes you you? Journalists like people with character- it doesn’t have to be a larger than life character but it needs to be a consistent tone that makes you you. Soft and nurturing is just as valid as loud and confrontational- you just need to own a tone of voice that IS you.
Pitch → We need some creds on what makes you an expert. Any awards, accreditations, years in business or experiences that make you an expert - it all counts.
Nail communicating all four, and you’re ready to build a PR Profile that gets you noticed, featured, and recognised as the expert you already are.
This isn’t about being famous. It’s about being findable — by the right people, at the right time.
If you’re a mission-led entrepreneur who’s ready to step into the spotlight, this framework is your starting point to open doors to get journalists to take you seriously.
Drop a 🙋 in the comments if you’re working on your expert profile — I’d love to cheer you on!
And if you need help you can nail this in 30-60 mins with this! Create a kick ass bio packed with your best bits that actually sounds like you and doesn’t sell yourself short - https://bit.ly/StoryStepsGPT
#ExpertBio #PRForEntrepreneurs #ThoughtLeadership #MissionDriven #MediaReady
When Kimi asked me to speak at the Big MIB Bash there was no brief, there was no dictating how I should deliver my message… The requirement was bring the fun and bring something of value to the 100 women in business who would be there to help them show up in a way they can make more impact in the world.
She just trusted me and what a gorgeous gift this is- to have someone see you and trust you implicitly and KNOW that whatever you decide to do will be perfect for their event that they’ve poured their heart and soul into 🥰
I knew she wanted something engaging so I set to work. Inspiration hit one random afternoon and I told her ‘I’m bringing a 🪜….OK 😂 she says….
As I explored the 5 Steps to Building a PR Profile on that stage I saw in front of my eyes a lady - my gorgeous volunteer- who literally stepped into her next level of confidence. As she climbed those steps she opened her eyes to how much of an expert she is in her industry- she saw herself through my eyes - which is a powerful view, and she saw that she can make a fuck load more impact by sharing what she knows. She saw she had a personality the press will love, a purpose they can get behind and a passion that needs more airtime.
Thank you @kimiw_xoxo for trusting me as this moment was really special- AS WAS THE ENTIRE FLIPPING EVENT! You created such a gorgeous space, atmosphere and vibe where women in business felt safe to be seen. Congratulations hun 🥳🥳
@mibintofficial
#pr #womeninbusiness #femaleentrepreneur #getvisible
A fun speaker sandwich to be in today @kimiw_xoxo Big @mibintofficial bash! Topped and tailed by the fabulous @louisa_herridge and Elizabeth from @vibesandvisibility …..and if the audience didn’t pick up on the fact that storytelling, expert positioning AND showing up passionately YOUER THAN YOU is what’s needed in this climate then we can all quit now!
We must have all said effectively the same thing in 3 hundred and fifty million different ways but the message was true- wallflower founders are getting left behind, it’s time to own who the hell you are, what you’re here to do, and connect emotionally on a human level if you want to create the impact you desire and genuinely make a difference with your work.
Loud and proud is the way!! Be FOUND as the expert or don’t get found at all.
Side note - you don’t need to be an extrovert to do this. We all showed ways you can be loud without actually having to be the one shouting the most….if you know the tools to tap into. Let your marketing do the heavy lifting - and feel free to chill in your PJs whilst the leads roll in 💪
A fabulous day - more on that and the brilliant @kimiw_xoxo to come!!
But now, pjs, a cuppa and the joy of reading messages from guests saying thanks- because today more women in business felt they could step up, realised they had something to say, and felt supercharged with new knowledge. I’ll take that ⚡️ xx
#womeninspiringwomen #mib #pr #beseen
What happens when you google yourself? Have you tried it lately?? Does it just bring up your own links? Your website, your social channels, maybe the odd blog?
If so you’re killing your business. 🤦♀️
Yep. 2026 business asks more of you. The current climate asks more of you. The Trust Recession demands more of you.
It’s no longer good enough just to have a presence online - you need to have an Expert Presence, or what I refer to as an Expert Imprint.
If you are not showing up in online press articles you’re stunting your business as these are THE credentials that Google and AI are prioritizing. They will only showcase you as an expert to your dream clients if you’re proving you are one - and there’s no better way than being named as one by the press.
I even asked Claude and he confirmed they’re programmed to hunt out that stuff!
So- are you killing your business? If so let’s fix it quick!
I’ll be sharing at The Big MIB Bash @mibintofficial@kimiw_xoxo on Monday how to start building your Expert Imprint AND I’ve got a masterclass on Thurs they will get you started too!
If you’re coming to the bash you’re in luck! If you’re not comment BIO and let’s get you on that masterclass.
We can fix this 👌🏻
#pr #femalefounder #onlinemarketing #smallbiztips #beseen
