j i e n 🥐

𝙏𝙧𝙚𝙣𝙙 𝙍𝙚𝙥𝙤𝙧𝙩: Fashion Trend Shifts in Southeast Asia Jien Goh (@ji3n ) is Associate Director at WGSN Mindset, a bespoke consultancy that works with brands to provide specific, strategic recommendations, based on expert trend forecasting analysis. In this Fashion & Market Trend Report article, she speaks about her observations of the fashion ecosystem in Southeast Asia. Here are three fashion trend shifts in Southeast Asia she has identified: *More climate-first design *Heritage reimagined as contemporary design language *Transition from manufacturing base to creative force Read the article in full at the link in profile to find out more about these shifts, as well as Jien’s suggestions for how trend forecasting can become more accessible in the region. 1. Photo taken at a co-creation workshop with fashion clients to create seasonal trend stories. 3. Jien Goh, Associate Director, WGSN Mindset. 4. Year of Redirection: a photo taken from a WGSN beauty trend briefing for one of Korea's biggest beauty conglomerates. 6. 𝘛𝘩𝘦 𝘛𝘳𝘦𝘯𝘥 𝘍𝘰𝘳𝘦𝘤𝘢𝘴𝘵𝘦𝘳𝘴 𝘏𝘢𝘯𝘥𝘣𝘰𝘰𝘬 by Martin Raymond. All images are courtesy of Jien Goh.

a year since. love u, love us!

a month in, and still letting the space teach us how it wants to be used 💭

in between everything, just the ordinary 🙃

🐶 PSA: The TurboBlade is officially back in stock! You can shop it online at https://sharkninja.sq/ or find it at participating retailers. @sharkhomesg #SharkHomeSG #SharkTurboBlade #SharkFans

🖤🤍🩶

flowers, art, matcha, shopping. perfection!

Maximum eyewear // I put these new glasses on and Face ID wouldn’t recognise me 🤳🥶

SEOUL 25 — spring playlist 🌸☕️🌞

🍒🌸🐶☕️🍜

a baby bouquet // ty @outof.stalk for always surprising me with a little sweet something 🩵🥲

Found this in my drafts, from many moons ago. I love this moment, a sleepy @mewkletigre celebrating his own wins and flokes being the supportive lovable derp he always is. Note to self: I have lots in life to be thankful for, ups & downs and everything in between. 🩶