MTCH AT ASAHIYAKI
MTCH KASE Launch Event
Heritage & Function
Archive Film – Vol.2
The day before the event, we gathered with friends who share a love of tea for a workshop-style reception.
Their insights quietly shaped what followed.
Around tea, borders dissolve, and a gentle sense of peace takes over.
Thanks
@s0tmat@doctor_of_tea@maki_gru2@matchakinako@maccha_lover@yutaro_nishi@shokoan_uji@oziz0w
イベント前日、お茶を愛する友人たちとワークショップ形式のレセプションを開催。いただいたフィードバックは、当日の場へとつながりました。お茶を囲めば、国境を越えて、穏やかな時間が生まれます。
@mtch.official@asahiyaki
Film by Kaoru Kuwajima
@kaoru.kuwajima
MTCH™︎ AT ASAHIYAKI
In March 21st –23rd 26, we had the opportunity to host the launch of our collaboration between the MTCH™︎ and ASAHIYAKI (朝日焼), along with the official introduction of our business partner and distributor in Japan.
The event took place at Asahiyaki Studio in Uji, Kyoto, and included a workshop titled Heritage & Function – Matcha Culture in Thailand. We were grateful to connect with a wide range of people from the Japanese tea community—tea ceremony practitioners, producers from Kyoto, Shizuoka, and Aichi, artisans, writers, media, matcha channels and influencers, and matcha enthusiasts from both Japan and abroad.
One of the most encouraging aspects was the positive response to how matcha culture is being interpreted and adapted in Thailand. While some ideas differ from traditional approaches, it reflects how culture continues to evolve. This exchange not only opened up new perspectives, but also deepened our understanding of matcha’s original values.
We would like to sincerely thank Asahiyaki Studio for this opportunity, especially Toshiyuki Matsubayashi for leading the project, along with the entire ASAHIYAKI team, Gwa and Shodai, our partners, and friends in the tea community who came by to connect.
Special thanks to Kaoru Kuwajima for the beautiful photos and videos, and for the friendly and kindly support throughout the event.
This experience gave us a clearer landscape of matcha in Thailand. As a fast-growing market, Thailand is becoming an important importer of Japanese tea. Moving forward, we hope to continue developing tools and ideas—from modern tea ware for everyday use to communication tools like the Flavor Wheel and Brewing & Tasting Tools—to support a deeper understanding of matcha.
For me, as someone working with matcha from Thailand and always, a matcha lover, I hope this growth continues on a strong foundation of knowledge, respect for tradition, and thoughtful adaptation—gradually shaping Thailand into one of the dream destinations for matcha in the future.
(Continue to read event details in comments)
The Art of the Micro-Cuvée
Aperture Farm and Winery with Maru Maru Pizza🍷🍕
We are honored to announce a rare evening with Ryo Tanabe, the photographer-turned-vigneron behind Nagano’s most elusive labels: Aperture Farm and Winery @aperture_farm_and_winery
In the world of Japanese viticulture, Tanabe-san is a poet. Producing only a few thousand bottles per year from his low-intervention approaches, his wines are defined by an obsessive attention to detail. These are "cult" allocations that rarely leave Japan—and when they do, they are spoken for instantly.
For one night only, Tanabe-san joins us at Maru Maru Pizza to pour four of his expressive, small-batch wines paired with the hype Neo-Neapolitan slices @marumarupizza . It is a dialogue between precision farming and the art of the dough.
🗓 Saturday, 21 February , 7pm onwards
📍 Maru Maru Pizza, Bangkok
💸 1,200++ THB (Includes 4 wine tasting pours + small bites)
Full A La Carte menu available
This is a rare opportunity to meet one of Japan’s most focused winemakers.
Space is strictly limited due to the small wine allocation.
DM to reserve.
