Rising Star Concept Jerad Howard (@jerad_king_ ) of Vesta Coffee Roasters (@vestacoffee ) was born in San Diego but grew up in Las Vegas, where he got his first kitchen job washing dishes at Crêpes Pierrette at 15. He moved through bussing, food running, serving, and the line at a local Italian spot before a stint at Grand Lux Cafe burnt him out of hospitality entirely. Howard pivoted into design and marketing, working as a designer, art director, and front-end developer before becoming Head of Product at the data infrastructure company Switch.
Restless in the corporate seat, he picked up coffee roasting as a hobby in 2014, spent two years sharpening his technique and quietly scouting empty storefronts, then left his job and opened Vesta in Downtown Las Vegas in 2016. He sources directly from farmers at origin and roasts for balance and sweetness in equal measure. A second location followed in Summerlin/Sahara in 2020 with an expanded bakery and pastry facility, and two more opened at Durango Casino & Resort in 2023, with another on the way.
Visit Vesta Coffee Roasters during the Las Vegas #StarChefsRisingStars Restaurant Week (May 6 to 20) and help us celebrate! More details via the link in our bio.
Stoked to be included with a bunch of really great people pushing for vegas. Our team is what makes these things possible and they are truly world-class! Go @vestacoffee
At Vesta Coffee Roasters (@vestacoffee ) in Las Vegas, Nevada, Owner Jerad Howard (@jerad_king_ ) treats pastry like the coffee program: control the variables, document the process, and keep the details tight across locations. The miso caramel sable starts with a browned-butter cookie built for nuttiness and snap, then gets filled with miso caramel for a sweet-salty center that reads savory without turning heavy.
Pastry Chef Julissa Escobedo (@julissaexco ) leans on miso as a salt tool across the pastry menu, and the sable follows that same logic, using fermentation and salinity to sharpen caramel rather than add more sugar. Baked alongside laminated staples and shaped with a star pattern, the cookie lands as a small-format signature: precise, repeatable, and designed to hold up in a high-volume café where consistency matters as much as originality.
CO-FERMENT is BACK
I’m so happy to be throwing another wine (ferment) show this year with some wonderful humans at @alt_imports
Tickets are on sale now, we are at a new venue with super limited capacity. So, please don’t wait because this WILL sell out. See you April 27th!
Co-ferment.com
*dm for industry code
🎂 We are turning 8!
Thank you to everyone that has stopped in over the last eight years! It’s truly a dream to be serving beautiful coffees and food!
Stop in tomorrow (Monday Dec. 2nd) for a free Batch or Cold Brew with every purchase! #freecoffee
@filausa & @feature presents ‘Hidden Gems’
1-4pm this Sunday Sept. 29th @vestacoffee
Capsule release, food & music
Vintage streetwear vendors from @marketinthealley and open bar sponsored by @blackmarketspirits
The cafe will be open plus we will have special treats for the event!
FEATURE and @FILAusa proudly presents “Hidden Gems,” a series dedicated to celebrating our favorite local businesses and artists. This week, we turn our spotlight to @VestaCoffee in Las Vegas @dtlv , where we chat with owner and FEATURE friend, @jerad_king_ .
Founded by Jerad Jay, this Las Vegas staple began as a passion project in his kitchen and has grown into a beacon of quality and community. ☕️ With a commitment to sourcing local ingredients and an employee-first mindset, Vesta Coffee Roasters exemplifies how dedication to craft can redefine coffee culture. 🌱 Jerad’s approach balances creativity and consistency, ensuring every cup tells a story.
Come through to @VestaCoffee on National Coffee Day | Sunday, September 29th at 1pm ☕️
Join us for a day of:
-Capsule launch with Vesta Coffee Roasters & @blazebenbrooks
-Curated brunch + coffee menu
-Open Bar by @blackmarketspirits
-Sounds by @djfive and @jazlynrich
-Vintage streetwear vendors curated by @MarketintheAlley - @whileimnotsleeping@starblocksvintage@garbage.us@leftys.lounge
-Good vibes + more
