š„ Tired of avoiding video because it feels awkward or overwhelming?
Youāre not aloneāand thatās exactly why I created VIP Video Day.
⨠One day. 30+ videos. ZERO stress.
Just show upāIāll handle the rest.
Perfect for small biz owners in the Twin Cities who are launching, growing, or just want consistent content without the burnout.
š Book your free call at jennaredfield.com/vip and letās make you the face of your brandāconfidently.
#TwinCitiesSmallBusiness #MinneapolisBusiness #StPaulBusiness #MNEntrepreneurs #MinnesotaSmallBusiness #TwinCitiesContent #MinneapolisMarketing #MNVideoContent #TwinCitiesVideoDay #MNWomenInBusiness #SupportMNBusiness #TwinCitiesEvents #MinneapolisBranding #MNContentCreator #StPaulEntrepreneurs #TwinCitiesCreative #TwinCitiesBranding #MinneapolisSocialMedia #MinnesotaMarketing #VIPVideoDayMN
The last week or soā¦
Art-A-Whirl, Ashleyās birthday brunch, EP Chamber event at The Game Show Studio, Trivia at Bauhaus (RIP), Pilates in the Park.
A very busy but fun May so far!
The number one thing I tell every client right now?
Youāre not just making content for people anymore. Youāre making it for robots too.
And if youāre not on LinkedIn? AI canāt find you.
LinkedIn is the #2 source feeding AI tools like ChatGPT, Perplexity, and Gemini with information. Every post you write gets indexed and surfaced to people searching with AI right now.
This is why Iām obsessed with Social Search Optimization (SSO) ā making your content searchable, not just scrollable.
Hereās what that looks like:
ā Write keyword-rich captions
ā Caption every video (most content is watched on mute) ā Post consistently
ā Use words your audience is actually searching for
The creators winning right now arenāt just chasing likes.
Theyāre building content libraries that work while they sleep.
This is a huge part of what we focus on in my VIP Video Days ā creating clips that donāt just look good, but actually get found.
Your content should work for humans AND robots. š¤
Are you optimizing for both? Let me know in the comments š
#SocialSearchOptimization #ContentStrategy #AIMarketing #VideoMarketing VIPVideoDay
Work is broken.
And everyone knows it.
COVID cracked the foundation. AI is finishing the job.
We went home in 2020 and realized ā wait. I'm just as productive in my kitchen. And I don't miss the commute. Or the politics. Or the 6 hours of meetings.
Then AI showed up and started doing the tactical stuff. The stuff we were hired to do.
So now everyone is asking the same question:
What exactly is work supposed to look like now?
Remote work was the first answer. Consulting was the second. Freelancing was the third.
But there's a name I keep hearing everywhere right now.
Fractional.
I sat down with John Arms, the "Godfather of Fractional" this week at the PodcastCrew studio in Robbinsdale ā thanks to William McLeod and the team for the great space and full episode production ā and he broke it down simply:
Full-time right now is hard. Freelancing is unpredictable. Fractional is the sweet spot.
Permanent part-time. Embedded with a client long-term as their expert. Stable income. Work in your zone of genius. No 40-hour weeks.
Most solopreneurs I know are already doing this. They just don't know it has a name yet.
The old model wasn't built for us. Maybe this one is.
Podcast Clip Created & Edited by Yours Truly at Red Thread Studio MN
š§ Full episode is live on The Optimization Toolbox.
/
Best place to watch or listen is my Substack ā full YouTube video, show notes, and every episode in one place.
If youāve been trying to get organized in Notion for years and it never sticks⦠this is for you.
Last week at both Minnebar + the AI Summit, I kept hearing the same thing after my talks:
āOkay but⦠how do I actually use Notion + Claude when my brain is chaotic?ā
So I built the thing I wish existed.
Notion + Claude for ADHD Brains ā the first of a new monthly, live Zoom workshop where we build a system your brain will actually use.
No perfection. No āsecond brainā pressure. Just practical workflows that reduce overwhelm.
Hereās what weāre doing together:
ā Turn brain dumps into a plan you can execute (without getting stuck)
ā Build a content hub Claude can read + help you use
ā Use Claude to pick ātodayās prioritiesā based on your real priorities
Hands-on. Real examples. Bring your mess.
First session: Tuesday, May 13 @ 12PM CST. Just $10 to join. /u319x0l5 or link in bio
Want to come to future sessions? join my Substack for $5/month and get access as part of the membership.
Canāt believe itās been 5 years since l
stumbled down a Notion rabbit hole on YouTube, started making Notion content myself, launched a business around Notion, became a Notion Ambassador, traveled to San Francisco to go to make with Notion, to now teaching it in person! What an amazing 5 years! #notion #notionambassador
#notionapp #notiontok
Notion has been a major part of my life for the last 5 years⦠and this week is one of those āfull circleā moments.
Yesterday, I got to teach at the AI Summitāhuge thank you for inviting me to share this with small business owners.
My whole message was simple: you donāt need 10 apps⦠you need one home base + one thinking partner.
For me, thatās Notion (the home base) + Claude (the thinking partner)āand the vibe on Claude lately is REAL.
And this Saturday, Iām speaking at Minnebar (!!!) about Notion + Notion AI.
And in May, Iām hosting a Zoom workshop where Iāll walk you through the exact setup (and answer questions live). Link on my substack
If youāre newer here: Iām a Notion Ambassador, and I build ADHD-friendly systems for business owners who feel like their brain has 47 tabs open.
#Notion #NotionAI #ClaudeAI #NotionAmbassador
Photo dump šøšø from the last month or so!
definitely not a lonely girl šš grateful to have so many cool people in my life!
1. Andreaās wedding
2. Recording new episodes of my podcast
3. Meeting my online friend @leesawmarie for the first time at my first Minnesota Women in Film & TV meetup
4. Sitting in my backyard on a sunny day!
5. Celebrating @deeeemi birthday in Wayzata
6. Going to Mankato with @jasna.burza and vlogging from the passenger seat
7. Celebrating Easter with the fam!
8. Celebrating the bride and groom!
9. Lunch during jury duty (š¤®glad thatās over!)
10. Celebrating Eastonās birthday!
11. Seeing @caroline.swift.holden win an award I submitted her for @mn.women.in.ai
12. Thrifting with @amy_jo19
13. Meeting @weis0694 new baby and walking with her and my niece
14. Recording vip video days
15. Having TikTok pick my dress for the wedding
Excited for a fun next few weeks!
Iāve been teaching Notion for 5 years online on my YouTube Channel as an official Notion Ambassador.
And next week, Iām finally bringing it in person.
Two events. Two very different takes on how Notion (and AI) can actually change how you work.
First up ā the AI Summit with ConnectUP! Institute this Wednesday. Itās a paid full-day event, and my talk is all about using Notion, Notion AI, and Claude to reclaim your time.
Real workflows. Real systems. Nothing abstract.
/aisummit/
Then Saturday May 2nd, Iām at Minnebar at Best Buy HQ ā and this one is FREE.
My talk is called āEscaping the Screenshot Graveyard.ā
For everyone who saves things constantly and finds them... never. Weāre turning that chaos into a Notion knowledge base youāll actually use.
(If you are coming make sure to vote for my session!)
Tix: /minnebar/
Vote: /home
So many of you have asked me to teach Notion in person over the years.
As a Notion Ambassador, itās kind of my thing ā but Iāve kept most of it online.
These two talks are the first time Iām really bringing it to a room.
If youāre in the Twin Cities, Iād love to see you there.
Let me know in the comments if you are going to either!
Thereās been a lot of discussion and debates on my Tiktok FYP about whether influencers should flock to Minnesota State Fair and have brand experiences here like Coachella
I feel like I had to weigh on this conversation
The Minnesota State Fair has an influencer program ā and most brands in Minnesota still donāt. I talked to their social media manager last year and learned they spend months preparing, vetting, and bringing in local creators every single year. Not a brand deal. The fair itself is doing this.
If the State Fair figured it out, your business can too. The Twin Cities has incredible local influencers who want to work with local brands ā we just need more brands to show up.
If youāre a Minnesota influencer or a local brand ready to make those connections, thereās an event next Wednesday at Mystic Lake called Influencer Fest.
Link in bio to learn more about local events happening every month for business owners, content creators and more! /
#minnesota #mninfluencer #mnstatefair #localbusiness #influencermarketing
Clips are not the leftovers anymore.
They are the front door.
The first impression.
The thing people actually see before they ever decide to go deeper.
A podcast like The Basement Yard is the perfect example.
Yes, they have a long-form show.
But for a lot of people, the relationship starts with the clips that come across their feed.
They may not listen to the entire podcast episode.
They may not watch the full YouTube video.
They may not read the long-form post.
But they will stop for one clip that makes them think:
āWait⦠I needed to hear that.ā
And when that happens again and again?
They start recognizing your voice.
They start trusting your perspective.
They start remembering you when they need the thing you offer.
That is the real power of short-form video.
It does not demand a huge time commitment upfront.
It builds trust in small, repeatable moments.
And those moments compound.
This is exactly why I created my VIP Video Day.
In one day, we film the core ideas, stories, and expertise already sitting in your brain ā then turn them into a strategic clip library you can use across your content.
Because the goal is not just to āmake videos.ā
The goal is to create enough useful, recognizable moments that your audience starts to feel like they already know you.
That is what sells the ticket.
That is what books the call.
That is what builds the brand.
If you want help turning your ideas into short-form video that actually builds trust, book a call in my link in bio.
Long-form builds depth. Short-form builds demand.