Branding for FIT-ADV –
@nike ‘s most advanced apparel engineering for elite and everyday athletes. Great example how the Nike Air typeface evolved into brand’s leading innovation type, now covering both footwear and apparel! What’s next :)
This project is a true testament of teamwork involving many people spanning across multiple teams and categories!
Branding:
@wesayhi @m_aver and me.
Innovation directive:
@bembleem and Joe Zak
Campaign and retail directive: CD
@visual_ist DD
@bvkaplan AD
@jacksaunderseu + many more from the Nike Brand Experience and 365 team.
Campaign and retail elements designed by the good folks over at
@acceptandproceed
Retail shots from Nike HOI PAR/002
#nike #fitadv #nikeparis #houseofinnovation
