Back last year we launched an in store lifestyle moment at our Battersea store to support the Nike Air Max 1 campaign 😮💨👟💚
The aim of the campaign was to bring the content creator-led campaign to life in store, inspiring customers on how to style the iconic silhouette while seeing and touching the product IRL ✨
This was a great project to be involved in, giving the creators a platform in store to reach and inspire new people that might not be familiar with their work 🙌🏼
Production 🛠️ - @vmbrightleaf
Marketing Team 👯♀️ - @sarahhardingstyle , @comzwithezz , @rbcabrown , @eleashalw
CATEGORY IS ✨New Store Openings✨
October saw two back to back new store openings for OFFICE, one in Southampton and the other in Reading. Opening stores are always a challenge but the reward at the end is always worth it 👟💕🙌🏼
VM Team - @gabriella_lv & Jack Crawshaw
Prop Production - @display_logic_ltd
Print Production - @sgk_global & @the_creativeplace
Fixturing - @principleglobal
📍 @oraclereading and @westquay
Last month we worked with @iposdesign to celebrate 50 years of @timberland_eu , promoting our ✨OFFICE EXCLUSIVES✨ as part of the "Find Your Superpower" campaign in our Oxford St and Battersea stores 🥾🎶🧡
Focusing around the music lead campaign, the window aims to bring everyones dream record collection to life!
Window Production & Design Assistance - @iposdesign
Brand Management and Marketing - @sarahemharding@comzwithezz@rbcabrown@eleashalw
OFFICE LOVES NEW SEASON ❤️💚💙🩶
AW23 kicked off at OFFICE with flagship windows to showcase the best of the best new season must haves 👢✨
For this window we wanted to keep it simple, creating custom tiered podiums with interchangeable shelves to showcase our VM colour pallet of the season, alongside some kick ass campaign imagery 🍃📸
Flagship Window Production - @vmbrightleaf
It's been quiet over here on jebevisuals but that doesn't mean things haven't been busy! ✨👟👀
Over the last 6 months we've been opening new stores all over the country! From refitting our iconic Carnaby St and Kings Road stores to opening brand new stores in Battersea Power Station and Newcastle Eldon Square! 💖
Not only do I love on a store opening (might be the 5 coffees I drink on those days but who's counting☕️...) but having the opportunity to design and manage the production of the in store prop package for the new store concepts, as well as the in store campaign creative & messaging has been so amazing! Something I've been so grateful and proud to be involved in ✨😊
There just might even be a few more new stores before the year is out 👀
Kicking 2023 windows off with a BANG with the new NIKE P-6000 💙❤️💛 @nikelondon@officeshoes
Taking inspiration from the design details of the silhouette, the window leans on the colour ways and design curves of the shoe to create large block plinths and matching curved line work vinyls. Creating a simple, clean window as well as in store elements to match✨ All while bringing the campaign imagery to life in store 👟
Glamorous VM Assistant 👯♀️ - @comzwithezz
VM Production 🛠 - @vmbrightleaf
Shoot Creative ✨ - @comzwithezz@rbcabrown@sarahemharding
In Store Photography 📸 - @birute_paukste
🎁✨GIFT TO TO BE BABY✨🎁
Oxford St Christmas Windows - Party 🪩
The idea behind this window scheme was a snapshot in time once everyone has left for the party. You've met up with your friends for pre-party gifting, drinks and selfies - leaving behind the aftermath of working out what killer party shoes you want to wear that night 👠🪩✨
I wanted to touch on fun and colour, something that is a little nostalgic and familiar to everyone. A window that stops and makes you look, with the more you look the more you discover 🎄🎅🏻✨
Graphic Design & Tagline ✏️ - @scoutsara@kalsi@comzwithezz
VM Assistants 👯♀️ - @comzwithezz@scoutsara
VM Production 🛠 - @idl_colourlink
Shoot Creative ✨ - @scoutsara@polinastoeva@kalsi
Shoot Photographers 📸 - @moore.visual@birute_paukste
Shoot Styling/HMU 👗💄- @styledbyjackmills@rachelshepherdmua
Shoot Talent ✨ - @josiejones@bearosehill2
CROESO I OFFICE CARDIFF 🏴
Last month we opened our brand new store in MY capital city - Cardiff✨ This was my first store opening at OFFICE and the brands first store in Wales since 2019, and what a ride it was! With only 2 days to turn around everyone had their work cut out for them but what a result!
The aim for Cardiff was to keep things minimal but interesting, through different coloured and textured risers, foliage and hot visual merchandising🔥
The team are absolutely incredible and wish them all the best of luck! ✨💖
VM Graphic production 🛠 - @idl_colourlink
Prop production 🛠 - @edgeretail@vmbrightleaf
Lightbox creative ✏️📸 - @kalsi@moore.visual
TIMBERLAND DARE TO BE BOLD CAMPAIGN WINDOW 🥾✨
With the campaign focus around what does BOLD mean to you, at OFFICE we always Dare To Be Bold. To translate that to windows we focused on bold colours, bold shapes and BOLD windows 🟥🟦🟨
The aim of the window was to grab your attention but let the product do the talking. We created bold shaped plinths and risers that represented the coloured backdrops on shot for a consistent look and feel to the campaign, with 3D bold lettering and imagery ✨
🥾 @timberland_eu
🛠 @edgeretail
👯♀️ @comzwithezz
OFFICE X DR. MARTENS 💛
Earlier this year we worked together with @edgeretail to create bespoke props to showcase our Dr Martens departments in stores. The aim was to be flexible and creative, to instantly link the materials and colours to Dr Martens but to keep things true to OFFICE. To mainly to really call out the brand in our stores ✨
Three risers were created that were build to be adaptable and interchangeable. The metal mesh risers were made to sit over the yellow and concrete risers, essentially creating two brand new riser styles, but also look amazing sitting on their own. A shelf edge call out pad was also created to further promote styles in the wall alongside the risers, with DM's yellow edging to carry that branding through.
🥾 - @drmartensofficial
🛠 - @edgeretail
