Jay Gullion

Home away from home. @santamonicaproper on Portra 400. #yashicat4

No strings, no photoshop. Just a flying 🐐. @lilbuckdalegend for @grandseikousa .

Designed a mobile pop-up unit out of a vintage Airstream to support the release of the film for @watchesofswitzerland_us . In partnership with the best in the game @midlandarchitecture , called my dear friend @chris_salih from @elmwood_custom_goods to manage and build the entire project. Of course my dude @classicfordbroncos got me the final prop piece. Shown here in front of the Surf Lodge in Montauk, which is a great backdrop for pictures, but not a great place for a home. Will be living all Summer @gurneysresorts Star Island Marina. Make sure to peep that last slide for the before photo.

I concepted and directed a film for @watchesofswitzerland_us . It all started with a tag line and a phone call, then more pitches than I can count. For the first time in my long career it was true creative autonomy. No founder to push a personal agenda, no unnecessary brand constraints, no endless guidelines to follow. Just create a story that inspires people to go back outside, experience life, hug a loved one, feel joy, and yes, do all those things while wearing a watch. Just because time is a made up construct, doesn’t mean it shouldn’t always look good. In a time where it’s normalized by brands to not give credit to those who create, while stealing and profiting off of the ideas of others, here is something in its purest form. No one likes watching things on IGTV, and I know it’s longer than a minute, but some wonderful, talented people put so much work into this and I’m so proud to be fortunate enough to call them my team. Thanks to them for fielding my endless requests of crazy ideas and going with me to eight different locations during a very complicated time. This final piece is meant to watch loud, and with a smile. More words here than I’ve ever typed collectively in all the years I’ve been on this strange platform.

On the way to breakfast in @amangiri with mon frère @alexstrohl .

While testing an i8 prototype for @bmwusa .

The daily morning routine of a man who has his daily morning routine figured out. @jason_helmick , everyday.

Waking up early morning at the family estate of @casamidy in the French Riviera.

A single social media post would never be enough to appreciate what @lbgullion does for our family. This quarantine has been a blessing for me to not only be able catch up on lost time with all of them, but to also see even further the love, patience, compassion, and dedication she puts into being a mother. Snapped this very candid moment, in a very typical day in our home. #shotoniphone

Cabrillo Hwy.

Above the 3rd Arrondissement with @aimeleondore

Scouting the coast of Portugal with @sinuhexavier and the @coolnvintage crew.