14 years in the game.
Watching others win, overcome struggles, and unlock their potential.
Coaching is a privilege—an incredible partnership built on trust, connection, and the shared belief that anything is possible.
It’s given me more than I could ever give it.
In a world of quick fixes and inflated promises, real coaching is about commitment, growth, and being person-first.
That’s how we win the long game. 💪
#CoachingLife #PersonalTrainer #RealResults #CommitmentToExcellence”
In a world of sales tactics, marketing funnels and Stripe payments, it can be so easy to lose sight of what this job is actually about.
And then a moment like this happens.
One of my online RUNTHAT members messages me. He’s travelling to Dubai on a work trip.
Dubai…
A city with a million and one things to do. Restaurants, beach clubs, nightlife you name it, Dubai has it all.
Yet the message I get from my client Giuseppe is:
“Would you come and train with me?”
Not ‘let’s relax at the hotel spa.
Not enjoy a cocktail at a beach club.
A training session, with his coach.
I can’t tell you how made up I was in that moment, the realisation that what I do has become so embedded in someone’s life, that even travelling to the other side of the world you’re up there with one of their top priority’s.
This job is so much more than a payment.
It always has been.
So if you’re a coach right now drowning in strategy and tactics, this is your reminder.
Don’t lose sight of what you actually do.
I’m a running coach. And I’m not ashamed to admit it.
I take a rest between legs on my Bulgarian split squats.
I’ve been coaching running and strength training for 15 years. I’ve single handedly delivered More than 10,000 hours worth of in person face to face coaching.
And one of the biggest mistakes I see when it comes to developing a strong physique, is chasing the feeling over the result.
Strength training has a fundamental goal that is often overlooked.
Taking the muscle as close to failure as possible.
Not your heart rate.
Not your breathing.
Not the burn.
The muscle.
Take the bulgarian split squat. Universally loathed, we can all agree on that.
You’ve just finished your first leg. Last few reps, heart rate’s pumping, grip’s going, breathing’s everywhere and you’re flapping around like a Tesco carrier bag.
And in that moment you think it’s a good idea to push straight through onto the next leg.
For the goal of taking the muscle to failure, that is the most moronic thing you can do.
Because what actually happens?
Your second leg is a substandard set.
You can’t keep the integrity of the movement.
The muscle never gets close to failure.
You worked hard, you’re dripping in sweat, you felt the searing burn in your leg, and you achieved about 60% of what you could have achieved.
If you just took a 10/20 second rest.
THEN destroy the second leg properly.
You are not going to experience muscle wastage in 20 seconds.
But you could potentially waste an entire set by not taking it.
The goal isn’t to ‘feel destroyed’
It’s to destroy the muscle.
There’s a difference.
Save this for your next leg day
for 7 years I coached runners in person.
the same question came up every single week without fail.
“I’m running 3-4 times a week but I’m stuck at the same speed.
what am I doing wrong?”
the answer is always the same two things. and once you understand them, everything changes.
swipe to find out.
#runthat
Last week Charlotte ran the London Marathon.
The night before she messaged me asking for a playlist to get her through the last 90 minutes.
I built her 90 minutes of coached audio instead. My music. My voice. Engineered specifically for the moments I knew were coming.
She used it. This is what she sent me after.
Every runner hits a wall.
The ones who get through it aren’t stronger.
They just weren’t alone.
This is what RunThat does.
📌 If you’ve got a race coming up and you want a coach in your ear for every hard moment, comment RACE below and I’ll tell you how it works.
1. Hold the line
* 2:30 hard effort
* 60 sec jog
* x6
2. The 60/60
* 10 rounds: * 1 min HARD (faster than 5k pace) * 1 min EASY
3. The 4x4 grind
* 4 min hard effort
* 3 min light jog
* x4
4. Incline Intervals
* 8 rounds: * 2 min @ 5% incline * 2 min flat recovery
5. The 10-10-10
* 10 min incline (5–7%)
* 10 min flat tempo
* 10 min fast finish
6. Mini Everest
* 60 sec zone 2 pace @ 2%
* 60 sec zone 2 pace @ 5%
* 60 sec zone 2 pace @ 6%
* 60 sec zone 2 pace @ 8%
* 60 sec zone 2 pace @ 10%
* Repeat x3
7. The 5K Builder
* 5 rounds: * 3 min @ 5K pace * 2 min easy
If you want an audio guided run that will coach you step by step through any of these runs.
Comment ‘RUNTHAT’ and I’ll ping you over a free session
anyone can go for a run.
most of you never actually RAN.
there’s a moment in every run where your brain tells you you’ve done enough. that today was good enough. that stopping now is fine.
most runners listen to that voice.
cut the run short, go home.
but that’s why most runners never actually improve.
so we put a better voice in your ear.
every run. every hard moment. a coach reminding you of the standard you set for yourself.
welcome to RunThat.
most runners run. the best runners run structure and purpose.
every run you do should have a job.
Speed. Threshold. Endurance. Recovery. Pacing.
the fastest runners you know rotate these five run types throughout their training. most runners stick to one or two
swipe through. work out which one you’re missing. action one this week.
Most people don’t realise how much they need a good run until they’re standing their dripping in sweat on the other side of one.
Not a run where you’re just getting through it.
Watching the clock.
Waiting for it to be over.
A run where something actually happens. Where the music hits at exactly the right moment. Where a voice in your ear pushes you further than you thought you could go.
Where you reach the end and think I had absolutely no idea I had that in me!
That’s what RUNTHAT is.
The voice note you just heard was of a man named Dan, who an hour earlier had no idea what he was about to experience.
And I LOVE what came out of him afterwards was completely unfiltered.
That feeling is available to every single person who puts on a pair of running shoes and presses play.
Comment RUN and I’ll send you a free session on me.
