And it’s Free. As always. As it should be.
Saturday Night Live:
The world’s 1st 🥇 LIVE Playjacent™ party 🎊
Every activation, every installation, live.
May 2nd, 9pm. Link —> @lifeitselfevents bio.
Life Itself #normalizeplay
🌈🗽 Play Week™ — JUNE 1st–7th
7 days. 7 Playjacent™ events.
Across NYC.
Fashion has a week. Tech has a week.
Sharks have a week.
So Life Itself has decided: Play gets a week.
We’re building something bigger than events —
a new cultural layer for connection, expression, and experience.
And this is the call-in:
If you’re a
🎭 Performer
🎨 Artist
🎧 DJ
🏙️ Venue
🫂 Host
⚡ Builder
🔥 Creative of any kind
— we want you in this.
Play isn’t something we do alone.
It scales through people.
This is an open invitation to collaborate, contribute, and co-create what this becomes.
Because the truth is simple:
We’re stronger together.
📍 NYC
📅 June 1–7
🎟️ 7 days & nights. Infinite vibes.
🎫 Links —> @lifeitselfevents bio
Welcome to the Life Itself Network:
@lifeitselfevents@gritshow_nyc@echelon_newyork@playjacent@clubsoda_ny@playfinder_@fourth4space@thecitynightlife
Life Itself
#normalizeplay
We are the future. Literally. We are 10 years ahead. We’re building the version of social life people will expect in the coming decades — not just places to consume, but a new social infrastructure, systems where people actually meet, connect, and need each other again. A new cultural sector. Built for the new generation.
To the countless thousands who have watched, attended, messaged, and been a part of this journey so far: as always, we love you. Thank you. We will not fail you. We will #normalizeplay or die trying.
The gatekeepers seeing this moment are watching us bring Play out of the underground and into the hands of you, the people—dismantling their gates and replacing them with a new system of access — for you. Every single one of their attempts to stop your empowerment, your enfranchisement, your liberation — to stop normalization — has failed, miserably. They are furious. They are terrified. Because they fear that this means the beginning of the end of their control. They are correct.
The coming challenges will no longer be ones of small, sad crabs in a bucket trying to hold us down. They will be challenges of scale. Of navigating this city at scale, other cities. Of working against corporate interests, big alcohol, of working with, and sometimes against, governments and the media. It will be difficult, it will be exhilarating. We are ready. Are you?
For Sue, for Olivia, for Chris, and for everyone waiting in silence to be themselves, waiting for somewhere to go, waiting for something that makes sense; for everyone who wants an alternative …for all of us: steamroll.
Life Itself #normalizeplay
Fae 🧚🏽♀️ a sapphic lead rave. March 28th. Link —> @gritshow_nyc bio.
GRIT #performerdrivenplay
Part of the @lifeitselfevents network
Life Itself #normalizeplay
we have come riDICULOUSLy far since chapel moan 🥹 back then we were squeezing 150-250 person
parties into townhouses, repurposed yoga studios, repurpose apartments or publicly available open chinatown floor plans
now we are in multi thousand foot ground floor, busy area buildings and legacy venues. and we are only getting bigger from here.
grateful to everyone who has been a part of the journey so far. both to the supporters and the enemies of progress — movements crystallizes through friction, so thank you for contributing.
oh and of course through it all we’ve had the single most decisive asset in the sector: @jaycherub
#normalizejeffrey #normalizeplay
Sharing some recent favorite images that perhaps I didn’t share but enjoy, so here they are together.
They all got to happen because someone said yes to creating! Whether it was hey, I have an idea- or just as simple as can we both show up and see what happens.
If you are ever in a creative rut or knot- reach out to me! I have some resources to share.
#standaretopost #creative
