you ever have that “aha” moment when you realize someone working behind the scenes worked with all the artists you love? for us, it was with @jayakang
musicians from the south asian diaspora have begun to thrive, and their worlds continue to get bigger. Jaya Kang has been a fundamental part of bringing these visions to life and through her work has helped push the culture forward as a whole.
outside the diaspora, she’s begun making strides, doing campaigns for massive brands with celebrity talent. Jaya Kang is elevating the creative landscape.
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the most exciting desis in music
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Im sooo excited to finally share this very special campaign for @gullylabs.global@gullylabs with ya’ll. Bridging the world from Delhi to LA, both cities that have been home to me, made this global sneaker campaign especially more meaningful.
The biggest thank you to the best team. Thank you @amitpivots for being such a support on this. 💐 and thank you to @hergunvirdi and @shreyashh.h for trusting me with this! Much love to this incredible crew without whom none of this would be possible:
Photographer @jayakang
Stylist @__byrumsha
Videographer @jabungomaa
Models @niamackenziee@stickybizness111
Assisted by @nate.sturley
Produced by @kogohome
I love building visual landscapes for @avaraellorie ‘s gorgeous sonic world. 🤍 we shot this at my favorite meadow where I’ve spent time alchemizing complexities into gratitude, which makes it the perfect space for this magical song 🪽✨
Creative direction & photography by me
Styled by @__byrumsha
Hair by @carisadoesitall
Mua @naanimaii
Ty @30000bb@wkoe3
Cover art for @avaraellorie newest single “potion no.4” releasing Feb 6th🪷 these visuals were inspired by the goddess Draupadi, born out of fire, she is a symbol of divine protection and resilience.
Creative direction & photography by me
Styled by @__byrumsha ⭐️
Hair by @carisadoesitall
Mua @naanimaii
Ty @30000bb@wkoe3 💐
A vessel of expression 🥀 created in collaboration with my girls @niamackenziee@n.ataliemmm Nia reached out to me because she wanted to depict the car as a space that holds her, a space that gives her the safety of vulnerability, a space to express a free and full spectrum of emotions. It was an honor to bring this vision to life amidst the thick of the last mercury retrograde❣️🏎️
Styled by @n.ataliemmm
Thank you @j0nathan_g_ for the car
