Animation for @ycl ’s Black Friday Sale Announcement
This was probably the most complex video that I have produced so far, as it included a fair few moving parts. So I was pretty happy with the end result.
Rendered in Blender, and composited and edited in After Effects.
Creative Direction @egstudio.co
Brand identity and packaging design direction for Prime Skin.
Australian skincare brand @withprimeskin recently launched their debut product – Jelly Plump, a 3-in-1 skincare innovation that works as a makeup remover, cleanser, and hydration mask.
Working with the Prime Skin team has been a great experience! They have put so much thought and care into creating a product that’s both effective and versatile. Jelly Plump has been designed to simplify routines while delivering clean, hydrated, and glowing skin – all in one jar.
Founded in Melbourne in 2021 by Jana Tangalakis and Krysten Bastas, Prime Skin was created as a response to the overwhelming “more-is-more” mindset in skincare. They set out to create a brand rooted in simplicity and purpose, with multi-tasking products that make every drop count.
Thanks to @withprimeskin for the trust, and credits to @annaliisaphotography_ for capturing it beautifully.
A few quote cards that I designed, rendered to emulate authentic VHS tapes.
VHS tapes are known for their distinct visual artefacts, capturing the 80s and 90s aesthetic through analog technology. Let me explain some of the key VHS artefacts:
Ringing: This appears as faint halos or blurry edges around objects. It happens because the video signal can overshoot, creating a ghostly effect around sharp edges.
Luma & Chroma Noise: Luma noise makes the image look grainy, like static on a TV, while chroma noise causes strange colour distortions. Both occur as the tape deteriorates over time, affecting the picture’s brightness and colour.
Tape Speed in EP Mode: When tapes were recorded in Extended Play (EP) mode, the slower tape speed led to poorer image quality. This made the video look less sharp and introduced more visual noise.
Edge Wave Distortions: Wavy lines near the edges of the picture are caused by mechanical issues in the tape player. These distortions happen as the tape moves through the machine.
Tracking Noise: This shows up as horizontal lines or jumps in the video, caused by the tape not being perfectly aligned with the playback heads. It’s a common problem with older or worn tapes.
Composite Noise & Head Switching: Composite noise adds random, scattered noise to the image, while head switching introduces horizontal lines as the VCR’s reading heads switch positions. Both are due to the complexities of how the analog tape is read.
Once viewed as flaws, these artefact imperfections now evoke a nostalgia for the 80s and 90s.
