Household Name is a creative studio focused on the development of ideas and stories through visual experiences.
We create work that seeks deep connection, authenticity, and cultural influence.
See more at www.householdname.studio
#creativestudio #branding #visualidentity #design
We worked with @shdwbx.io , a live production design studio, to develop a visual identity that reflects the precision, scale, and creative range of their work.
SHDWBX operates at the intersection of production design, spatial storytelling, and immersive experience. The challenge was to translate this multifaceted practice into a visual language that communicates capability and creative rigor, while remaining adaptable across environments.
At the core of the identity is a logo and mark that balances precision with generative form – informed by production logic, spatial thinking, and modular systems. Typography, layout, and supporting graphics were designed to feel engineered and utilitarian, while still leaving room for creative tension and evolution.
To extend the brand beyond the screen, we also developed a custom client appreciation package as a physical expression of the identity. The kit included a premium puff-printed hoodie, neck tag, custom Tony’s chocolate bar, branded poly bag, and a personalized note – a considered gesture that translates the identity into a tactile, approachable experience and reinforces long-term relationships.
The result is a visual system that feels confident, utilitarian, and expressive, positioning SHDWBX as a thoughtful, design-driven partner within the live production space.
A short look inside the process behind the poster for @littleimage ’s upcoming tour.
Much of the work unfolds in real time. There’s a loose framework, but the design reveals itself as it goes - forms evolve, decisions respond, and the design finds its own voice… That moment of discovery is the most rewarding part: letting the process lead, and allowing the work tell you where it wants to go.
Shoutout @mingmsun for the incredible illustrations to convey more of the lore behind this album.
#artdirection #analog #process #typography #graphicdesign
Excited for my friends @littleimage putting some incredible music and art out into the world and letting me do a little AD and fun design. This song is an absolute rager.
Video Director: @sawyer_skipper
Photography: @erickfrost
Had fun making this one off poster to commemorate this past ESN release. This is a reminder that the reward is your journey through the process and not always the end result.
