Jane Victoria McFarland

@jane_mcfarland

editor-in-chief @whowhatwear.uk
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25.7k
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Weeks posts
Introducing… @jane_mcfarland ’s dream ring. Inspired by the graphic, geometric forms of the Giant’s Causeway and the folklore that surrounds it, Jane wanted a design that felt timeless, elemental, and deeply her own - a subtle tribute to place, identity, and origin. The finished ring is a modern talisman: bold, angular, and grounded in story. Set in 18ct yellow gold and detailed with round and baguette cut diamonds, it draws on the raw geometry of the Irish coastline while nodding to our Art Deco influences. Soon after we completed the ring, Jane welcomed her daughter. Though not originally conceived as a piece about motherhood, it’s since taken on new meaning - becoming a quiet marker of identity at a transformative moment in life. One day, it may be passed down as a reminder to her daughter of where she comes from, and the strength she inherits. #ad 1 – Jane meets her ring 2 – Tiny little feet 3 – Giant’s Causeway inspiration sheet 4 – THE RING 5 – Sketching 6 – The CAD design 7 – Giant’s Causeway in a ring 8 – The wax model 9 – A final polish 10 – Boxing up 11 – Ta-daaaa!! 12, 13, 14 – Ready for her close up Catch the full story via link in bio
4,435 86
10 months ago
Happy #Industry finale day! 👀 The coolest and most talented @marisaabela_ for WWW’s Spring issue - give her all the awards. Playing one of tv’s most villainous, yet vulnerable female characters has given her insight into the cultural fascination we have with women in power. “We don’t ask the same questions of men… it feels like women ought to have a higher social [and] moral responsibility than men.” She talks the Real Housewives, sex scenes, RADA privilege and shooting Highlander with @lauraantoniajordan Pics by @charlottehadden and @sophieozracloarec 💕
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2 months ago
Excited to be joining @whowhatwear.uk as Editor-in-Chief, effective immediately! Thank you @bof for the news, @hannahalmassi for the opportunity and the whole team for their warm welcome. 2026 is going to be a huge year for the brand, from celebrating its 10th anniversary to rolling out dedicated issues, introducing innovative ways to shop, welcoming new contributors to the family and much more. Let's go 👡
1,623 318
4 months ago
What's got one handle, is designed to be worn unzipped and is being spotted on the arms of the chicest celebrities right now (hi, Sarah Pidgeon). That's right, it's the new Loewe Amazona 180. Our editor-in-chief @jane_mcfarland took the bag for a spin and gave us all her thoughts. Photos: Courtesy of Loewe, Launchmetrics, Getty
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22 days ago
Very excited to share a new batch of contributors @whowhatwear.uk 🖊️ with monthly columns live now! They run the gamut from @blancamiro on the art of looking “slightly wrong” to @monicaainleydlv ’s advice on romantic dressing in distinctly unromantic times; @maximilianhurd on his tips for a successful renovation and @chani__ra on why the return of mature models is good news for brands (and shoppers). Plus, beauty advice, tips and hacks from these gurus @victoria , @sharmadeanreid , @rebeccadonaldson and @harrietwestmoreland , with more to come!
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1 month ago
The briefest of #MFW pitstops feat suede, sweaters and v intentional sock styling! Plus my fav glam ever @prada . Enhancing eye-bags with additional liner and bed head ✔️
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2 months ago
turned 10! 🎈 threw a little #LFW kick off with fam and friends, took zero pics but @modehunter did and @zeziifore provided the tunes @akilondon Glam by @charlottetilbury and @hershesons . Tan very much not my own @tint.tan . Corset from @halfpennylondon (PSA: not just for brides!!) @arc_connect_ 💕
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2 months ago
Farewell Grazia ✨just a handful of shoots I had the privilege of working on ft some amazing women - Amber Valletta, Tasha Tilberg, Adwoa Aboah, Jean Campbell, VB, Diane Kruger, Bella Freud, Debra Shaw & Ruthie Rogers to name a few - and the brilliant teams who came on board 💓 Such a privilege to work on a beloved women's title which celebrated its 20th anniversary last year and edit the annual interiors mag, Grazia Casa - it's been a ride. Thanks to the amazing fashion and beauty teams past and present 💓 @hattie_brett @cazroberts @laurenholleyoake @whatmollysees @henriklischke @nataliehammond @julialoui @lauraantoniajordan @reneewashingtonn @nathanhighamgrady @hanna_woodside @rebecca_holman @annadews @annievischer @rachael.alice.martin @sameeha @joelygabrielle @joey.yip @gaviweiss @midnightdominator @amber.is and everyone else I'm forgetting!!
468 50
4 months ago
a four month fever dream! 💭💘
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7 months ago
Wowowww first time @peligoni visitors and converted Peli people ❤️ Having bookmarked this family-first holiday club in my Saved folder many times, it was a total treat to visit with the full fam in tow. With an onsite crèche (activities include making tie dye tees, milkshakes and DIY pizza aka best holiday ever), plenty of shaded spots around the pool for endless pram pushing, plus babysitters to help out in the evening, it’s the perfect place to find a ‘village’ when you don’t have one at home. Didn’t leave the compound once other than for lunch @mikronisi_restaurant (worth it) and may need to be dragged back to the UK, quite frankly. Read approx 5 pages of my book, but did manage a 75-minute massage 💯 Not pictured - double sleep regressions, ice cream fuelled meltdowns, teething, refusal to wear sunscreen, daily tears (me) etc etc etc *hosted stay thank you endlessly @jessyharrisonpr
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7 months ago
Emerging from the baby bubble to talk jumpers! Specifically this divine grey cashmere crewneck, just one must-have from @thewhitecompany ’s revamped fashion offering. Fun two days hosting styling sessions, trying on some excellent clothes and not talking about naps (or lack thereof). Thanks for having me @chrissierucker and @bibbly and happy 30th! 🤍
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8 months ago
4 years since our wild, windy, miniature wedding. There were quarantines, ‘traffic light’ travel restrictions and limited group gatherings, but we got there in the end, complete with a Mustang (hired on the day) and a Vivienne Westwood dress (bought at a sample sale during my lunch break). Still waiting for the party @jasserie__ 📷 @eilishmccormick
405 11
8 months ago