A fresh approach to tone of voice and typography was introduced 🫒🍒
An unapologetic language packed with visceral words, brought to life visually with @non_foundry ’s Non Natural Grotesk as the perfect typographic match.
We also photographed all those pieces of tape to get the perfect Filthy look 🔥
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Agency
@kubaandfriends
Creative Direction
@kubawieczorek
Strategy
@silas_amos
Design
@jamie.quantrill@esterwikstr.o.ms@alec_tear@maxolson_@emmaj_draws
Illustration
@cove__studios
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#branding #motion #brandinginspiration #motioninspiration
For the elegant troublemakers 🤌🏻🫒🍸
Brand evolution for @filthyfoods with @kubaandfriends .
Building on the existing logo and packaging, we created a new mark that captures the passion and detail found in every Filthy product.
The introduction of the ‘Filthy Olive’ brand colour was a nod back to the origin of the brand, balanced with just the right amount of elegance and grit.
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Agency
@kubaandfriends
Creative Direction
@kubawieczorek
Strategy
@silas_amos
Design
@jamie.quantrill@esterwikstr.o.ms@alec_tear@maxolson_@emmaj_draws
Illustration
@cove__studios
—
#branding #motion #brandinginspiration #motioninspiration
Shifting the brand away from orthopaedic visual cues and more towards the ‘runfluencer’ was paramount.
Creating a visual system that utilised the data runners use to improve their times helped underpin the brand with a more contemporary look.
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Creative Direction + Motion
@jamie.quantrill
3D Visualisation
@alec.hues
Photography
@gilly_photography
Models
@katttlr@jordanirving_
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#branding #sportsbranding #brandingsinpiration #motioninspiration
Bespoke icons and 3D visuals were created for @enertor to help showcase the benefits of their products.
Always a pleasure having @alec.hues bring his talent to make an insole look beautiful.
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Creative Direction + Motion
@jamie.quantrill
3D Visualisation
@alec.hues
Photography
@gilly_photography
—
#branding #sportsbranding #brandingsinpiration #motioninspiration
From Insole to Icon. New work for @enertor .
The challenge was to shift Enertor from pain relief orthopaedics to aspirational sports brand, with standout visibility and modern appeal.
The result; a dynamic, recognisable identity that took the brand ‘out of the shoe’; building a bold visual system rooted in repeatability.
—
Creative Direction + Motion
@jamie.quantrill
3D Visualisation
@alec.hues
Photography
@gilly_photography
—
#branding #sportsbranding #brandingsinpiration #motioninspiration
The identity reflects the ‘boundary-less’ love pet parents have. With graphic elements breaking out of the Pumpkin frame and a logo with no ‘clearspace’.
Ashley Turcheck brought a unique style to the branded illustrations, balancing pet charm with character and wit.
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Agency
@kubaandfriends
Creative Direction
@kubawieczorek
Design
@jamie.quantrill@sashabutenko.illustration@alec_tear@emmaj_draws
Copywriting
Suz Hails
Strategy
@chri5halton
Account Direction
@shiranshaya_london
Illustration
Ashley Turcheck
Logotype
@polytypefoundry
Typeface Design
@fontclubbelgica
Photography
@jakestangel
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#branding #petinsurance #illustration #brandingsinpiration #motioninspiration
Brand revolution for @pumpkincares with the great people @kubaandfriends
With only 4% of pet owners in the US having pet insurance, Pumpkin needed to appeal more directly to pet parents and veterinarians with unapologetic devotion for their pets.
Armed with insight work, we created a new distinctive identity and tone of voice that defiantly champions pet parent bonds – no permission, no apologies.
After all, unconditional love demands uncompromising care.
—
Agency
@kubaandfriends
Creative Direction
@kubawieczorek
Design
@jamie.quantrill@sashabutenko.illustration@alec_tear@emmaj_draws
Copywriting
Suz Hails
Strategy
@chri5halton
Account Direction
@shiranshaya_london
Illustration
Ashley Turcheck
Logotype
@polytypefoundry
Typeface Design
@fontclubbelgica
Photography
@jakestangel
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#branding #petinsurance #illustration #brandingsinpiration #motioninspiration
🫒 NEW WORK 🫒
Brand identity for Liguria to London, a subscription olive oil service with produce expertly sourced from the north-west region of Italy.
With a logotype and visual language inspired by the physical nature of olive oil, the identity is brought into modern times with colour combinations inspired by the Ligurian coastline 🤌🏻
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#brandidentity #logotype #motion #logoanimation #branding
Frank Roy is the Wildebeast.
Logo, typography and motion for the Wildebeast YouTube channel.
Lots of colour flashes bringing the energy and a fun logotype adaption of Krick for just the right sharpness and personality.
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#logo #logotype #motion #2dmotion #logoanimation #brandsinmotion
🍻Double Diamond is back 🍻
A pleasure helping @alec_tear bring the new @doublediamondbeer brand to life in motion.
Crafting a typographic motion identity that screeches to a stop; inspired by nostalgic Hanna-Barbera animations. Making sure all formats of the logo behave in a consistent way.
Also demonstrating the new DD typeface, inspired by archive beer mats, posters and pump handles created by @alec_tear & @polytypefoundry
🔸♦️
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Creative Direction & Branding
@alec_tear
Typeface Design
@alec_tear@polytypefoundry
Motion
@jamie.quantrill
—
#graphicdesign #designspiration #typography #type #typelove #goodtype #showusyourtype #thedailytype #lavendrtype #designinspiration #dopetypesociety #design #blackandwhite #thedesigntip #designeverywhere #thedesignblacklist #type01 #tdkpeepshow #typegoodness #inspofinds #thedesignfix #creativeboom #motionmate #motionlovers #logosai
