Your online marketing system has 5 connected parts. If any one of them is broken, the whole system leaks money.
Meta Ads and TikTok Ads bring people to your page.
Your business page converts visitors into customers.
Automations handle the volume.
Account recovery protects everything.
Community provides support.
Click the link in my bio to get the complete system.
Here’s a day in the life as a Top 20 Marketing Leader at the APMP Awards.
Thank you to @omolarablaq and the @apmpioneers team for the thoughtful coordination and for creating a space for leaders to meet, reflect, and exchange ideas.
@daferichards was also a great host. Cracked me up.
This one is for @marketinginact
When a company launches its second product, the user usually stops being able to say what the brand is for. That’s the fragmentation trap.
This is why we built a positioning, messaging, and launch framework specifically for multi-product companies. Part 2 of a collab with @semilooreakoni on Nigerian fintech rebundling.
What’s inside:
✓ Three-layer messaging hierarchy (core narrative, per-product positioning, feature messaging)
✓ The brand architecture decision every operator drifts into by accident
✓ Cases from PiggyVest, Moniepoint, OPay, PalmPay, Carbon, and Notion
✓ A fillable framework template with thirteen worked examples
For founders and PMM leads at multi-product companies, especially the fintechs and SaaS ops in the middle of rebundling right now.
The full breakdown is live in this week’s MIA Newsletter. Link in bio.
The only investment that will never crash, vanish, or stop paying you is your skill.
We have a 12-week program to teach you AI Marketing skills. You start from wherever you are and finish with 12 portfolio deliverables, 1,000+ templates, 40+ AI tools, and a certification.
Only 50 spots available in this cohort. Link in bio or DM.
Companies pay $2,000-$5,000 a month for this skill.
We have a 12-week program to teach you AI Marketing skills. You start from wherever you are and finish with 12 portfolio deliverables, 1,000+ templates, 40+ AI tools, and a certification.
Only 50 spots available in this cohort. Link in bio or DM.
Your Meta account gets restricted, your ads stop running, and your revenue drops immediately.
At that point, someone is already in your DMs charging ₦150k–₦300k to fix it, even though they are following a process you can learn yourself.
Comment “recovery” below and I’ll send you the details.
Every time you respond late to a customer’s message, they buy from someone else.
This means you have a response time problem.
You need to set up automations on Meta and TikTok that handles customer inquiries 24 hours a day, 7 days a week—pricing questions, order inquiries, appointment bookings—all without you touching your phone.
Comment "automation" below and I will send you a guide to set it up.
When someone clicks your ad and lands on your Instagram or TikTok page, what do they see?
Blurry profile picture. Bio that says "DM for price" and nothing else. No highlights. No pinned posts. No proof that you’re legit. Your feed that looks like it belongs to three different businesses.
Most business owners are losing customers not because their ads are bad, but because their page is not set up to convert.
Comment "page" below and I will send you a guide to audit your page.
Your competitors are getting customers from TikTok right now.
Every day you are not running TikTok Ads, someone in your industry is making massive sales. Why not you?
Comment "bundle" below and I’ll send you more details.
The reason your business is not making sales is not your village people.
It’s because you don’t have a solid marketing system.
Here’s how you can:
✔️Make consistent sales with Meta & TikTok.
✔️Convert every single visitor that lands on your page.
✔️Set up automations to handle large volume of customer requests.
✔️Recover your Meta or Instagram account if or when you lose your business page.
✔️Get access to a WhatsApp community of business owners.
Comment “bundle” to get the system.
