Fresh new window display for
@oud_zaad designed by us
@studiogerritsenbart
A window display that plays with light and perspective day and night. The installation sparks curiosity from afar and invites exploration, creating a connection between the street and the store.
The spatial design for the window display features two layers; a huge condom-like pink object and a half a circle of transparent blinds that distort your view, and play with light both during the day and night.
Because we were designing for a second hand store, we wanted to only reuse left-over materials from our own productions. We repurposed and redesigned into new design elements resulting in a new bold design that compliments and showcases the store itself.
Our team:
Art direction:
@ellagerritsen
Spatial Design:
@florian_bart ,
@jacobylouison 
