The metrics that matter on social.
Beyond skip rate, view rate & saves/shares it’s useful to track comments & profile visits. These are really indicating what is driving conversation & value.
How do we get millions of views organically?
The answer is Trial Reels.
Test your best version, and choose what to post.
Try different hooks, and see which one works for you.
Brands are looking for Micro-creators now.
You don't need millions of followers in 2026 to be an influencer.
Smaller creators are way more authentic than bigger creators are.
Now, it is more focused on community & storytelling.
Reels or Carousels?
It’s not about choosing one.
It’s about using both, intentionally.
Use Reels to expand reach.
Use Carousels to build trust and loyalty.
Growth brings people in.
Depth keeps them there.
Instagram changed their algorithm yesterday. They allow you now to curate your algorithm, pick topics and themes that you're interested in,
and it will filter that content based on those. This means that gone on the days of jumping on viral trends, it is about finding a topic and being very consistent with it.
What actually make contents go viral?
3 things I always check as a founder, before the final delivery.
1. Would I engage with it myself?
2. Is it telling the right story?
3. Is the hook right?
