Jackie Augustus is a seasoned music industry executive who currently leads Country & Folk Artist Partnerships at Spotify. In this role, she oversees global strategy for both genres, building trusted relationships with artists, managers and key industry collaborators. Based in Nashville, Augustus serves as a core creative and cultural advisor across Spotifyās cross-functional teams, shaping innovative campaigns and genre-defining moments that extend well beyond traditional release cycles.
Augustus began her career at Scooter Braunās SB Projects, where she rose to become Head of Digital Marketing and led global digital strategy for more than 23 artists, including Justin Bieber and Ariana Grande. Augustusā unique career trajectory began in 2009 when she launched the Justin Bieber fan account
@BieberArmy on Twitter, rapidly gaining worldwide recognition from millions of fans and eventually catching the attention of Braun and Bieber. She then began collaborating with Braun on communicating Bieber updates to his fans, and in 2012 Braun recruited her to join the SB Projects team in Los Angeles, where she lived for six years.
Augustus also spent time as a Strategic Partner Manager on Metaās Music Partnerships team, where she developed large-scale immersive experiences, launched a content funding program for emerging artists, and onboarded global superstars to Reels. Augustus was named a 2025 Variety Nashville Power of Women honoree, a 2022 and 2025 Billboard Country Power Player, and the recipient of multiple Webby and Clio Awards.
Augustus will be honored as part of MusicRowās Rising Women on the Row class of 2026 on March 3 at the JW Marriott.
Read her story at the link in our bio.
