This photo is my dad, uncles, and godfather in front of our family hardware store,
@pagehardware , around 1963. It was the store’s yearly holiday ad in the town newspaper, the “IG post” of its time. Things were simpler then; less performative, more intentional.
This felt like the right context for what’s been on my mind. So here it is, my unsolicited and unfiltered 2026 In and Out list, from your favorite salty nonna.
OUT
1. Designing for the gram, not the guests.
Showcasing spend is not quiet luxury. Quiet luxury is warmth, care, and intention without a megaphone.
2. Same-day edits for real-time posting.
The best experiences don’t need to be broadcast to be remembered. While it serves the industry, it rarely serves the client and often diminishes the magic of being in the room. Quick turnaround also comes at a cost, and clients deserve to know when it’s coming out of their wallet.
3. *Trigger Warning* Putting people on stage who lack peer credibility.
Behind the scenes, we know who misses deadlines, mishandles budgets, and burns vendor relationships. Popularity is not proof of proficiency and shouldn’t qualify someone to be handed a mic.
4. Going over budget.
Short of scope changes, there’s no excuse. Planners are designers and financial stewards. Spend should serve the guest experience, not optics.
IN
1. Experiential design.
Design goes beyond aesthetics. Transportation, temperature control, communication, and flow are the real foundation of a great event.
2. Playing big while staying small.
Own who you are. Stand up straight. Bring your swagger out of hiding. The right people will find you.
3. Simplicity.
Dinner party energy. Good music. Good lighting. Good people. Clear communication. Simplicity is a skill. Hone it.
4. Hospitality in action.
Hospitality is not a trend. Hospitality is about quiet, intentional actions that make people feel seen and cared for. If you’re doing it for the gold star or accolades, you’ve missed the point.
Nostalgia doesn’t only look backward. It’s also something you build in real time.
Not for the gram, for real life.
Thank you for being here. Wishing you and yours a beautiful holiday!
xo, jacin