IZZY5000

With Love Night reborn on Friday nights instead of its usual Thursdays, we decided to share the good news in true Love Night fashion. We sent guests a pregnancy test with one word on them: PREGNANT. Along with perks for the entire season. This made the announcement playful, personal, and wild, kinda like Love Night itself❤️‍🔥

Nostalgia alone is not enough to save your brand. BUT, if you use Nostalgia as a tactic (not a strategy) to let more people into your archives, it’s a great first step for your brand to propel itself into the future at a later stage. “Here’s what we did, here’s how we started, now that you have the full picture, we’re doing new stuff that playfully nods to what we’ve been doing.” You’ve now let people into your brand’s DNA, its narrative is built in a clear way, and now more people “get it”. New brands have the opportunity to leverage aesthetics and nostalgic vibes to build their world, using the past as an anchor while still creating relevant and engaging content and creative. - #brandstrategy #creativestrategy #contentstrategy

Pause your AI-generated brainrot doomscroll for a minute and check out some of our favorite books about culture and community-building for brands. A reminder that your brand’s community isn’t just the people buying your stuff, it’s also the team creating experiences that make it meaningful. 🫶🏼 Help us create the first ever people-led report on cultural relevance for MENA brands. If you’re shaping culture or creative in Entertainment, Nightlife, Hospitality, F&B, Fashion, Beauty, Music, or related spaces in MENA, we need your voice. 😼 Comment “CAT” and we’ll send you a survey link or hit the link in bio.

This makes A LOT of sense both for luxury fashion and hospitality/F&B brands. The luxury brand restaurants are actually good, serving great food and drinks and experiences, it might not be for everyone but it’s a great way to introduce people to your brand or to give your most loyal fans a favorite spot to go to.

CTO = Chief Treats Officer of course