Ideas can hit anywhere… for me, it was a kid’s go-kart track.
While my nephews were racing, I snapped a few reference shots and instantly saw a @PlayStation story waiting to be told. It took me back to being a kid, getting fully immersed in a game, and that feeling became the core of the idea.
Back in my “studio” aka my room, I reimagined the scene through a hybrid AI workflow, treating it like a real production with a shot list, direction, and post.
It was a battle. A few days of generating felt like two breakups, two “we’re back together again,” and almost a third “it’s not you, it’s me,” just trying to get AI to understand the precise shots I had in mind. It was about pushing the tool to its limits while staying true to the vision.
Then came the fun part, bringing it all together in the edit.
Aaaaand voilà, a living proof of concept.
I’m not here to replace filmmaking, but to bridge the gap between imagination and production, using AI as a tool to de-risk and shape the creative process before we even step on set, ultimately to get my vision seen and open the door to direct more.
Let’s make it happen @playstation 🎬
#specad #director #playstation #hybridfilmmaking #conceptfilm
Ignition sequence start: 3, 2 , 1 🚀 “Lights on Fire” OUT NOW🔥🔥🔥 My latest pixel animated music video for @christallmusic . It’s a been galactic experience directing it and I hope you will enjoy it❤️❤️❤️
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Written, directed & edited by Arthur Izakowicz
Animator: Guilherme Lima
Character design: Jadhy Scott
Music by: Chris Tall
Game over jingle: MB Music
Consultant Spacetravel: Buzz Lightyear
Location scout: Sally Horizon
Makeup artist: Jenny Powder
Digital film printing and optical supervisor: Bruce Wayne
Craft service: Mario & Luigi
Assistant to Mr. Izakowicz: Alfredo Pastrami
Special effects - Earth: Ethan Hunt
Special effects - Space: Valentina Moonwalker
Production company: droemland
#arcade #retrogaming #pixelartmagazine #pixelart #digitalart #pixelartist #pixel #pixelgame #artvartist #nintendo #nintendolife #gamedev #gamedesign #indiegame #indiedev #indiegamedev #gameart
From dough-toss to dog-attack: one pizza, three cities, pure chaos.
I shot stills across Stockholm, Warsaw, and Zurich, then used AI to bring them to life.
Just controlled mayhem and a “Snatch-ish” montage built from photographs, motion capture I filmed specifically for the AI to use, and relentless editing.
The experiment was simple: Could I build a high-energy commercial using only still images and motion shots I captured myself, then enhanced with AI?
It was important to me that every image was my own, so the AI only trained on material I created. No shortcuts.
I think the answer is yes… but you be the judge.
Directed, concepted, edited by me for @deglabbet .
#filmmaking #hybridfilmmaking #pizza
Huge thank you to @deglabbet and @hsmolak for letting me push the idea into madness, and to @filiptoshang for producing the chaos and believing in the experiment.
Hybrid filmmaking is no longer a concept…🙌
Training AI on my own footage. Small test with my nephew.
Rough, but working.
Exciting times ahead…wohoooo!!!
WHITEOUT: YEAR ONE
One year after the world froze.
I built this as a small concept film to test how far AI could be pushed for cinematic pre viz and pitch development. The goal was to see if visual consistency could hold up in harsh weather and complex environmental movement.
A pure proof of concept exploring how high end ideas might be developed without a full production budget.
Made with @invideo.io - Try it at invideo.io
Workflow
Stills generated in Nanobanana 2 via @invideo.io
Video generated in Kling 3.0 via @invideo.io
Edited in Premiere Pro
Music: My Way by Vince Cox feat. Sofia Juliet
#InVideo #Filmmaking #AIFilmmaking #ConceptFilm #PreViz
Can anyone be a filmmaker today?
A fellow filmmaker recently told me: “Now everyone will be a filmmaker. All it takes is prompts.”
That stuck with me.
Because if a piece of software or a few prompts could replace a director, we would’ve seen it already. Everyone has carried a high-end camera in their pocket for over a decade, yet truly memorable films are still rare.
The tools have never been the issue. Vision is.
Intuition. Taste. Timing. Knowing when a scene works and when it doesn’t. That instinct isn’t downloadable. You’re either born with it — or you’re not — and if you are, you spend your life sharpening it.
I still believe deeply in traditional filmmaking. In pre-production. In crews. In chemistry on set. In the way real experiences — grief, humor, fear — find their way into the frame. Those things don’t come from software. They come from living.
At the same time, I’m not ignoring new tools. I’m using them as a bridge.
Getting people to take risks on bold ideas is hard. I’m tired of the frustration of the pitch, especially in Sweden, where thinking big often gets you looked at like you’re insane.
So I use technology to prove a vision before the cameras roll. Not to replace the craft, but to earn the chance to practice it.
The sequence I’m sharing started as a feeling — a rhythm, an image in my head. I didn’t press a button. I directed a tool until it matched what I already saw.
AI doesn’t have a soul. It only carries the one we give it.
So no, not everyone will suddenly be a filmmaker. They’ll have the tools.
The taste? That still can’t be prompted.
And mistaking tools for vision is how people get left behind.
#Filmmaking #CreativeDirection #visualstorytelling
Further experimenting with AI to build mood visuals for a pitch, leaning into analog textures, emotional tones, and that lost-footage feel.
Used OpenAI’s Sora with detailed prompts based on my own concept. After plenty of trial and error, I picked the clips that really nailed the vibe.
Instead of hunting down endless old footage and chasing usage rights, this speeds up the pitch prep big time.
Still needs a human touch, editing, pacing, music, shaping the story, but AI helps spark the mood early.
All fictional. Just exploring what’s possible.
#Filmmaking #AIFilmmaking #DirectorLife #MoodFilm #VisualStorytelling #CreativeProcess #SoraAI #CinematicLook #AnalogAesthetic #ConceptVisuals #AIinFilm #GenerativeAI #texturalcinema
I’ve been experimenting with how AI can support the creative process, especially in pitching and pre-vis.
AI can’t replace storytelling, but it can help shape the vision. It’s especially powerful for building tone, mood, and momentum early on.
The clip is just a horror-inspired mood test, but also a glimpse of what new tools can unlock when used with intent.
That said, I’m still rooted in traditional filmmaking. Craft, intuition, and collaboration will always come first. Nothing beats being on set, building a project with passionate people every step of the way.
But we also have to stay open, to the future, and to the tools that are shaping it.
VIEWER DISCRETION: some visuals may be unsettling.
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#filmmaking #aiandfilm #aifilmmaking #creativeprocess #cinematography #filmcommunity #artificialintelligence #aivideo #directorlife #futureoffilm #setlife #storydevelopment #postproduction #indiefilm #hybridworkflow
