Bom dia 🇧🇷 @bitepal_app is featured as 𝗔𝗽𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗗𝗮𝘆 on the App Store in Brazil
It’s not just a feel-good moment — it’s a validation of our global expansion strategy.
From day one, we decided to target a younger audience across the globe (hustling for lower CPM, hehe) rather than fighting in the saturated U.S. weight loss market.
And being spotlighted by the App Store editorial team in Brazil (muito obrigado!) is proof this bet is paying off.
Super proud of @refacians team who made it happen!
🦝🦝🦝🦝🦝 let’s go raccoon! 🦝🦝🦝🦝🦝
2-day reset in sunny Barcelona ☀️
🏨 @hotelbrummell 4*— cozy, hipster-design boutique hotel. But some rooms have weird open-shower setups.
🔥 @mesalobo_ — our TOP pick. Incredible food and service, 10/10. Save this one!
@lapapabarcelona — solid for healthy everyday eats. Great specialty coffee.
@nobubarcelona — classic and fancy experience, but the real reason to go is the gorgeous rooftop view over Barcelona.
@cecconisrestaurants — nice Italian, reliable and pretty.
@lascar74 — 2 min walk from the hotel. Good ceviceria, but not a full-scale dinner place.
In Jan’26 @bitepal_app made 𝟭.𝟴𝗠 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀 and hit #𝟮 𝗡𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻 & 𝗗𝗶𝗲𝘁 𝗮𝗽𝗽 in the world.
What made it happen:
→ 𝗤𝟱 𝘀𝗲𝗮𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 — January is the Super Bowl for health&fitness apps. We were ready. Months of preparation paid off.
→ 𝗪𝗲𝗯-𝘁𝗼-𝗮𝗽𝗽 as a huge growth lever for paid social
→ 𝗜𝗻-𝗵𝗼𝘂𝘀𝗲 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 for AI ads — 3x in ads production volume
→ 𝗧𝗼𝗻𝘀 𝗼𝗳 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 — hardest thing to earn, best signal that people actually love the product
Proud of the team. Super excited for the rest of 2026.
P.S. ... our cute raccoon got higher than @myfitnesspal Crazy 🦝
@bitepal_app 𝗵𝗶𝘁 #𝟯 𝗺𝗼𝘀𝘁 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝗲𝗱 𝗮𝗽𝗽 𝗶𝗻 𝗡𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻 & 𝗗𝗶𝗲𝘁 worldwide in December 2025
798,680 downloads. +37.6% month-over-month growth. (according to Sensor Tower)
Just two spots behind MyFitnessPal — the OG of calorie tracking. Feels surreal.
Cute little raccoon is chasing the giants. And we’re just getting started 🦝🦝🦝🦝🦝
P.S. big love to @refacians team 💪
This time a year ago we were ready to shut down @bitepal_app ...
Before Christmas 2024 we were emotionally exhausted and shipped what felt like a last attempt.
Gave ourselves till end of January. If we don’t hit positive unit economics to scale paid UA — we close.
Since then:
- 3M+ downloads, almost half organic
- DAU grew 7.5x
- D30 retention in strong double digits (+45% YoY)
- 13.5B calories tracked (roughly 27 million Big Macs)
- #6 fastest growing Nutrition app (Nov, Sensor Tower)
- Webby Award Honoree
- Featured on the App Store (yesterday)
- Inspired dozens of Health & Fitness apps to add mascots 🙃 (you’re welcome)
Super proud of @reface team who made all this possible.
Stay tuned. We have an ambitious product & growth roadmap for 2026 🔥
Леон, я не знаю, яким буде світ, коли ти виростеш. Але точно знаю: йому завжди потрібні будуть добрі й світлі люди, які сміливо йдуть за покликом свого серця.
Завжди залишайся собою. Посміхайся. І пам’ятай — цей світ любить тебе усім серцем 💖
З днем народження, синку! 🎂
