WhyWeRun

TRAILER: first look… 👀 WhyWeRun has always been about more than a distance… It is about the reason you start, the person you become and the community that carries you when your legs stop doing the work. 🎥 This film brings that belief to life on screen. Our 2025 story follows runners stepping into a 250km storm. You see the struggle. You see the breakthroughs. You see the moments where everything feels possible again. It’s real and it’s emotional. If you’ve ever wondered why people take on challenges like this, this film shows you in a way words cannot. We premiere it on the 6th December at The Soho Hotel. It will be an afternoon of story, connection and celebration of what this community stands for. 🎫 Tickets are only £10 and are available on the website now We really hope to see you there 🙏 🎥 @l.marlowefilms

WhyWeRun 2026 - with entries open now, and not long left to secure your place, we thought it apt to reflect a little on who and what we are for you guys to better understand… This is so much more than an ultra. It’s brutal, it really is. But time and time again, it’s the people that make the experience what it is. It’s impossible to try and describe this feeling, the only way to find out is to dive right in. If you’re interested in joining us this year, head to the website to fill out the entry form 🙏 We’ve an exciting year and some super cool collabs to announce so don’t think too long 😉 Have a great rest of the week! #whywerun #ultramarathon #lifechanging #trailrunning

The most special medal Monday 🏅🧡 Purpose beyond yourself. Power in human connection. Pursuits past physical and mental limits. Together as one. Why We Run. 250km, 5 days and almost £80,000 raised for @bigmoose.charity which will help them provide hundreds of courses of therapy and will save at least nine lives. Thank you WhyWeRun Class of 2024 for your courage, strength, bravery, vulnerability and determination. You’re our inspiration and we’re so bloody proud of you. And if you want to be involved in next year’s edition, keep your eyes peeled as applications will be opening very very soon… 🎥 @tommy_leeming_ #whywerun #itswhywerun #ultramarathon #togetherasone

WWRC 09/05 📍 Longshaw Estate- Peak District Great day out on the trails again last weekend with WhyWeRun. Massive thanks to highlandfuelnutrition for supplying some fuel to try out it went down a treat! The next Peak District run club is on 07/06/26 Join the WhyWeRun community on Strava to find out more information and keep up to date with all run clubs! Hope to some more of you soon!! @highlandfuelnutrition

We’ve been cooking up something special. We’re proud to announce our new partnership with FRACTEL, creating two WhyWeRun branded headwear styles built for movement, adventure and the outdoors: The WWR x FRACTEL E-Series Cap Fractel’s award-winning women’s fit cap, designed with a high ponytail opening, lightweight performance fabric and all-day comfort. And the WWR x FRACTEL Bucket Hat. breathable, practical and built for long days on the trails, with full-circle shade when the sun is high. Both feature our new WhyWeRun logo, topographic line detailing, and “Purpose Beyond Yourself” hidden within the internal sweatband. Swipe through the carousel for a closer look at each design, and a glimpse of how they’ll feel out on the trails. Launching first at @lovetrailsfestival in July, then available online afterwards. What do you think - will you be getting your hands on one?

25/04/26 📍 Longshaw, Peak District So good to be back doing these more frequently and seeing some new faces turning up! Big thanks to @bravendurance for supplying some socks to give away We have another run club this weekend on Saturday 9th May where we will be giving away some more BRAV socks and also we have some @highlandfuelnutrition to sample as well! Very excited to give these a go!

This isn’t just true for what we create for our 250km multistage challenge… This is true for ultra trail running in general. This space is full of incredible people, companies and brands all trying to create an environment for people to challenge themselves, grow, connect, experience, make memories, take risks, achieve things beyond their wildest dreams… It is magic. The ripple effect of doing so is hard to put into words. How impactful are the lessons? How impactful is the new found self belief and confidence? How impactful are the life long connections built as a consequence? Who knows, but those who have experienced and felt it for themselves do know. We’re proud that we have the opportunity and responsibility to create such a space for people to do all of the above. We can change the world by changing ourselves. Who said that, who knows… 😂 but let’s just go with it and use this incredible sport and the planet to life the fullest lives possible. Really… It’s why we run. 😉

25.4.26 📍 Box Hill First run club back at box hill, and it didn’t disappoint! @bravendurance have supplied the socks 🧦 @highlandfuelnutrition the sports nutrition 🥤 The universe provided the weather ☀️ The rest was pure joy! Keep your eyes open for more of these as they pop up throughout the year 👊

We’re over the moon to share that @highlandfuelnutrition have come on board as one of our nutrition partners this year! About Highland Nutrition; ‘Highland Fuel Nutrition is built for long days and real performance, a simple, effective carb system using a 2:1 glucose-to-fructose ratio to deliver steady energy without spikes or crashes. 🚀 🧂 Each serving gives you 25g of carbs with around 250mg of sodium to properly support hydration, all designed to be easy on the gut with no overly sweet or sticky finish. No fillers, no gimmicks, just fuel that works. Used by ultra runners, cyclists, and everyday athletes across the UK, it’s built to be your base fuel from start to finish’ How they are supporting us: 🤝 discount of products for our runners to use in their training 🤝 product supply for the runners during WhyWeRun itself in September 🤝 Physical presence at the event, Stephen (founder) will be joining us for the week to give full in person support to the runners! That last point is what makes this such a special partnership. We love working with those who genuinely care about seeing people succeed, and wanting to play a key role in their success. For those of you in need of quality endurance fuel, make sure to check out @highlandfuelnutrition and their full range of quality products 👊 📸 @danbentleyphoto

DOUBLE WEEKEND 🏃‍♂️ Run club is back, double weekend both at Box Hill and in the Peaks. For both of these runs, @bravendurance are sorting every runner with some FREE SOCKS. We all love a bit of free kit every now and then eh! 🧦 We’re proud to be a partner of such a fantastic supportive brand and community 🙏 To the runs… @lewis_robling is leading the Box Hill cohort: 🕰️ 8:30am meet for a 9:00am start at Box Hill Cafe 🏃🏼‍♂️ 20km total, 2 x 10km loops (600m elevation 💀) @dannylaverickcoaching is leading the Peaks legends: 🕰️ 8:30am meet for a 9:00am start at Longshaw Ranger Run 🏃‍♂️ 20km, 11km loop and 9km loop (570m elevation) Save the date guys, get your trail shoes and feet at the ready to try some epic new socks and we’ll see you there. Make sure to head to our @strava club group and let us know you’re coming. You will need to read and sign the online waiver. Happy running 👊

Not many things strip people back like a multistage ultra does… When you’re tired, sore, uncomfortable, uncertain, emotional.. the mask you may have held starts to fall away. And underneath it is you, all of you, unfiltered. I don’t think many people around us really see us like that, maybe only our closest friends and family. So when you connect in that space, it creates a connection unlike any other. Strangers become family. Connected by a common goal. Without the pressure to compete. Only to do our best. Together. Those of you that have experienced this environment will know, only by experiencing it for yourself do you understand this feeling 🙏 This September we get to experience it all over again. How lucky are we eh?! There are still spaces available, all you need do is fill the entry form on the website and you could be joining us too. The multistage environment is something else… who agrees?!

When people see the price of an event, they usually only see the number… What they don’t always see is everything that sits behind it… and everything they get back from it 🙏 Your WhyWeRun place includes: - 6 nights accommodation - ⁠on-site medical support - ⁠therapists - ⁠live tracking - ⁠event photography - ⁠educational workshops - ⁠self-catering facilities - ⁠partner discounts - ⁠a private WhatsApp group - ⁠and the full infrastructure behind a 250km, 5-day ultra. But truthfully, it’s more than that. It’s the chance to be part of something genuinely special. A week of challenge, connection, purpose and community. An event that is small by design, built around support, and created to leave a lasting impact far beyond the finish line. And every step helps raise money for bigmoose, funding life changing therapy for people who need it most. So if you’ve been thinking about 2026, this is your sign to take a proper look. Entries for WhyWeRun 2026 are now open. Head to the website to find out more or apply now. 🔗