The gift that keeps on giving.
ALEX OLSON FOR VIOLET ㋡ (link in bio)
ALSO FEATURING:
SEAN PABLO
VINCENT TOUZERY
DYLAN RIEDER
FILMED BY:
WILLIAM STROBECK
JOHNNY WILSON
LOGAN LARA
GREG HUNT
AARON MEZA
ROGER BAGLEY
RICHARD QUINTERO
ROB HARRIS
FREDRICO VITETTA
AUGUSTIN GIOVANNONI
VIOLET/LIFE SKATEBOARDS out now! (Link in bio) GO!
LIFE Skateboards was started in the early ’90s by pro skater Ron Allen after leaving H-Street. The name of the company came from De La Soul’s track- This Is a Recording 4 Living In a Fulltime Era (L.I.F.E). The team included Sean Sheffey, John Reeves, John Deago, Kien “Donger” Lieu, and Ron Allen himself—just to name a few.
LIFE dropped their defining video, A Soldier’s Story, in 1991. The video was gritty and unfiltered, introducing Sean Sheffey in his breakthrough part that closed the video and helped cement LIFE as a company.
LIFE Skateboards was active roughly from 1990 until about 1993.
Now in 2025, VIOLET has teamed up with LIFE’s creator Ron Allen to release shirts and boards featuring the original LIFE shape and the iconic logo that Ron drew himself when he started the company.
Go to for more. 👁️💜
