new here? meet papi.
slow-cooked aromatics, crunchy chilli flakes and layers of savoury flavour designed to be drizzled over, well, everything...
taste papi, and you’ll crave it forever.
eggs. noodles. rice. leftovers you didn’t care about five minutes ago. you name it, you can papi it.
FIND US IN COLES! 🎈
🌶️ Want to find Papi in your nearest Coles!? To find our delicious oils, click the link in our bio or head to our website to our 'where to buy' section! Want to find our newest MAYO!? Swipe left!👈🏼
🌶️ Once you've found your local, make sure to head to the DELI section, that's the section near the meats and cheeses (think cheese board ingredients), you won't find us in the aisles - too mainstream for Papi 😉
Due to the new allocation, some stores may appear out of stock or staff may be unfamiliar with the product so please show them a photo as this list is 100% accurate. Enjoy 🌶️
Thinking back, our first big marketing idea was getting people to try UmamiPapi. It really blew up and got people talking. Sometimes the simplest approach is the best one. 🌶️
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#chillioil #founderled #entrepreneur #melbourne #marketing
Clear your weekend plans and make this instead: my hot honey, salami & burrata focaccia🌶️🍯🥵 @itsumamipapi
Comment ‘recipe’ for the link (it’s free!)
#focaccia #recipe #sandwich #viralrecipe #homemade
@itsumamipapi is like a love story made for your everyday.
Put it on your eggs, with your dumplings, on top of rice and noodles, or even your greens! It is truly the secret ingredient that makes every meal complete ❤️🔥
It's here. 🔥🐟
Wild Australian Tuna Steak ft. @itsumamipapi — crispy aromatic chilli oil.
A year in the making. Line-caught, MSC-certified albacore from Australia's East Coast, hand-made and jarred in Cairns. Drowned in Umami Papi's cult Melbourne chilli oil.
Two of your favourite Aussie brands. One jar.
290g · 4 health stars · 100% Australian owned & made · Online only · Limited edition · When it's gone, it's gone.
🌊🔥
Wild caught. Wild flavour.
Link in bio.
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#LittleTuna #UmamiPapi #LittleTunaXUmamiPapi #WildCaughtWildFlavour #AustralianMade #AustralianOwned #SustainableSeafood #MSCcertified #ChilliOil #CrispyChilliOil #LimitedEdition #FoodieAustralia #PantryStaple #OutNow
When hot honey enters the group chat 🍯🔥
You already know I’m bringing Umami Papi…
Slow cooked garlic zucchini, creamy burrata, hot honey, pine nuts & thyme.
Perfect for your next hosting moment.
Save this for the next time you need an easy but boujeee dish
#hothoney #burrata #easyrecipe
