The Flash Pack | Tech-driven Content Experiences

@itstheflashpack

A technical production partner specialising in immersive content experiences, permanent installations and event technology
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Commissioned by the Academy Awards to deliver a backstage photo experience at the Oscars. We create social first content experiences that drive engagement, capture data and get people sharing. From live events to permanent installations, we build smart, measurable experiences for brands and venues. Follow to see more.
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2 months ago
A wild night at the Oscar’s ⭐️ Congrats to all the winners that passed through our Photo Booth, designed in partnership with the Academy. #academy #oscars #awards #vintage #photobooth
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2 months ago
Day 1 - BTS on site in LA for the Oscars 🇺🇸 #oscars #academyawards #crew #bts
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2 months ago
We worked with 22×43 to give the traditional drive-thru a cinematic robotic upgrade for the AutoTrader x SpudBros collab. A seamless pre-registration system allowed guests to display their QR code at the window to trigger a high-speed robotic arm, capturing a dynamic social edit, delivered instantly to their inbox alongside a live car valuation. No friction, just potatoes and precision robotics. Full case study link in bio. #AutoTrader #SpudBros #RoboticArm #EventTech
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2 months ago
At the Sony Music BRIT Awards after party at @sohohouse , we delivered a press shot moment for the artists and industry talent fresh from the show. Inspired by the BRIT Award’s golden honey trophy, we introduced a flowing fabric backdrop and layered lighting to build a rich, gold environment that felt elevated on camera and in the room. @brits #BRITs #SonyMusic #SohoHouse #LiveExperience
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2 months ago
Last year, demand for our classic Retro style booths skyrocketed, across both agencies and venues. Off the back of that, we’ve expanded our offering with a new range of retro photo booth formats inspired by the original photoautomat machines. Familiar on the outside, fully social and digital where it counts. Highest quality, as always. If you’re a venue, a brand, or an agency looking for a premium, nostalgic photo booth that performs socially, get in touch. #photobooth #photoboothrental #photoboothevent #photoautomat #eventtech
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3 months ago
Inside Beastland for Riyadh Season 2025 - a 200,000m² live experience inspired by MrBeast’s iconic games. In December, we were proud to collaborate with Leaders Production and SELA to deliver the full software build behind the experience. From large scale interactive challenges to real time scoring and player journeys, our platform underpinned how thousands of visitors moved, played and competed across the site. ⚡️ Full video link in bio! #mrbeast #beastland #liveexperience
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3 months ago
🎄We loved working with @hotpicklers for Bluey’s Aussie Christmas activation over the last few weekends. A fully automated photo experience featuring seamless AI background removal and a bespoke UI. Families were able to customise their photos by selecting their favourite Bluey scene and adding a personal message to complete their Christmas family portrait. Full case study coming soon! 🎁
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5 months ago
Working with Four Agency, we created and delivered a full end-to-end experience over a two-day period to promote Childcare Choices. The campaign aimed to raise awareness of the financial support available for childcare and benefits of formal childcare on children’s development and school readiness. 🧩 Full case study link in bio!
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5 months ago
At the 2025 Goodwood Festival of Speed, Creative Technology invited us to bring Honda’s Dream Scenes to life, a film-set inspired activation that put visitors in the spotlight. Guests jumped into the Civic Type R Ultimate Edition as a high-speed robotic arm operated in collaboration with @mrmoco1 captured cinematic shots against three blockbuster-inspired backdrops. Guided like stars on set, they became the lead in their own Honda commercial. Footage was instantly cut with pre-shot content, titles and dynamic overlays, delivering a personalised advert to every participant within minutes. Agency & Build: Creative Technology Virtual Production & Motion Control : @mrmoco1 Software, Postproduction Automation & UX: The Flash Pack Full case study link in bio. ⚡️
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7 months ago
Driving buzz for the new Urban Outfitters Paris store, we built a custom RC delivery van that roamed the streets loaded with giveaways. The lo-fi campaign video created a buzz and engaged the UO audience on social media through its unique take on interactive street marketing. Full case study soon!
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9 months ago
To celebrate the launch of the Air Jordan 40, Amplify brought us in to create a high-energy, custom content experience at the shoe launch. We captured guests in action on a two-camera setup, one tracking their best on-court moves, the other locked in for dramatic close-ups of the AJ40s in motion. All content was instantly edited and delivered in a bold, motion-blurred style true to the Jordan brand. Full case study link in bio. #ExperentialMarketing #CreativeTechnology #ContentCapture #airjordan
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9 months ago