We’re officially live.
1% Hoodies. Limited. Exclusive.
Only 25 articles per colourway.
Proud to say the brand is fully Bengaluru Bred 💪🏾
Everything from the logo to the hoodie to the website was designed and curated by me.
Website built by my boi @manujames
The characters in the brand film are from Bangalore as well and they’re not actors. This is what they do in real life. We always keep it a stack. What you see is what you get gang.
Embodying the 1% mindset trying to be the best versions of themselves.
Huge shoutout to everyone supporting the movement and to all the homies who pulled up for the brand film
@1_percent.shop
Credits :
Directed and Edited by @anirudhsrivastav
Talent @rohanappaiah96@gow.withtheflow
Assistant Director @wizam_ahmed
Cinematographer @im.chinnx
Photographer @dhanrajn8
Editor 2 @_vish_1.618
Studio @aditheclown@clownmediaservices
Graffiti artists @spectralien@skunk.inc
Production House @airdronauts
Locations
@clownmediaservices@thewarehouse.fit@harshodaya_convention_centre
#onepercent #streetwear #hiphop kjo
BTS of how “Oh!” was made 🎙️🔥
One of my fav sessions ever at @berkleenyc
7 tracks in 5 hours with my dawg @ontiprod 💽
Big love to my mentor @chrisannibell for pulling up and guiding me through the process. From shaping the sound to locking in the energy, he was there every step. This one was special.
