From the depths 🌊 to the details 🪡 here’s a bts look at the process of the Miami Dolphins Rivalries Uniform project. Can’t wait to see them in action on MNF!
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I had the opportunity to lead the creative team at the Miami Dolphins in collaboration with Nike on the Rivalries uniform project. Over the course of nearly two years, we worked closely across both organizations to shape every detail, from selecting colors and fabrics to developing a narrative that aligned the behavior of real dolphins in the wild with the team’s on-field identity. It was a true team effort that blended performance, storytelling, and visual impact. Seeing the players embrace the final result made the entire journey that much more meaningful.
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Huge shoutout to everyone involved @mijo.gabe@mikemshaw@prishumate@nike@nfl #Rivalries #NFL #nike