Ewa

@itsevalicious

Talking science 👩🏼‍🔬🔬 📍In the lab creating hair magic
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1,585
Following
249
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27.33%
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Weeks posts
Revive Balm = Advanced Lamellar Repair 👩🏼‍🔬 #revivebalm #lamellar #hairrepair #hairproductsthatwork #hairmusthaves #hairscientist #cosmeticchemist
226 18
2 years ago
WITH CARE 🤍 Um dia de troca de conhecimentos e aprendizados para algo novo que surge. Entre networking e muita informação, recebemos um time de peso para dar as boas vindas à nova #KeuneCare. No palco, @pedroh_guimaraes (Educador Internacional Keune), @aldagalvao (Dermatologista e Sócia da Clínica @bussade.health ), @itsevalicious (Diretora de Inovação da Keunehaircosmetics) compartilharam tudo que há de novo no mercado e, claro, que já podemos encontrar na Keune. A experiência gastronômica reuniu os principais ingredientes ativos da nova linha e trouxe para ainda mais perto toda a magia que envolve esse lançamento. A linha #KeuneCare chegou repaginada para revolucionar o tratamento capilar com ingredientes naturais, princípios ativos de alta performance, design biofílico e fragrâncias assinadas pelas principais casas de perfumaria do mundo. Prepare-se para descobrir e se apaixonar 🥰 Apoio: 🥂 @freixenetbrasil - Brinde à vida 🇬🇷 @korresbrasil - Skincare e fragrâncias guiados pela natureza do mediterrâneo
803 53
1 month ago
Happy hearts & Keune magic ✨
30 2
9 months ago
Formulating for EU vs US is a challenge! 🌍 The EU bans 2,537* ingredients for safety, while the US only bans 11** at the federal level. This creates a unique challenge for formulators, especially when designing products for both markets. 💡 It’s so important to stay updated with cosmetic regulations to keep products safe and compliant! * Annex II of EU Cosmetic Product Regulation (Regulation 1223/2009/EC) ** title 21 of US code of Federal Regulations under part 700 published by FDA #cosmeticscience #cosmeticchemistry #cosmeticformulator
92 3
1 year ago
POV: hair lab x ultimate anti-frizz perfection #HairScience #FrizzFree #LabTesting #HairCare #AntiFrizz #SmoothStrands #HealthyHair #HairInnovation #ScienceBehindBeauty
41 2
1 year ago
Unlock the science behind cleaner, healthier hair with Keune Cleanse Mist! 💧✨ Watch as I put it to the test against a leading competitor. After dipping copper-coated strands, the results are clear: 2x more copper removal. The bluer the solution, the more copper neutralized, and the healthier your hair becomes! Backed by science, proven in action. #CleanseMist #healthyhairjourney #haircarescience #beautybreakthrough #hairscience #hairscientist #cosmeticdeveloper #metalchelation
135 7
1 year ago
Repairs&Protects, undeniably! #hairproductsthatwork #lumicoat #hairscience #cosmeticchemist #hairexperiment #keunehaircosmetics
155 9
2 years ago
Copper plays vital role in maintaining healthy hair. When present in excess, it reacts with hydrogen peroxide during the bleaching or coloring process, causing breakage as well as random color results. Since copper is not detectable with the naked eye, hairdressers and clients face daily a risk that they can't predict. #hairscience #hairdetox #cleansemist #chelating #chelatingtreatment #chelator #hairpro #hairproductsthatwork
63 4
2 years ago
Chlorine in swimming pools is often associated with causing hair to turn green, but the actual culprit is copper. Copper can be found in some pool water due to the use of copper-based algaecides or from copper plumbing. When chlorine interacts with copper in the presence of sunlight, it can oxidize the copper, forming copper oxide, which can then bind to the protein in hair, giving it a greenish tint. So, while chlorine is involved in the process, it's the presence of copper in the pool water that primarily causes hair to turn green 💦🏊 #hairscience #hairfacts #hairmythsdebunked #hairmyths
53 4
2 years ago
Lifting power vs damage! #hairscientist #hairdamage #sciencetime #hairfacts #cosmeticchemist
76 6
2 years ago
Hydrogen peroxide % vs time on virgin hair 5,0 ... But what about damage? Stay tuned for more 🙌 #hairscience #hairbleaching #scienceofhair #hairexperiment #cosmeticchemist #hairscientist #hairdamage
73 3
2 years ago
Have you ever wondered how hair testing looks like? #hairtesting #hairresearch #hairanalysis #scienceinaction #tensilestrength #beautyscience #labexperiments #hairdamage #hairstrength
39 3
2 years ago