ITER MORA x 3EIB
A cosmic vision rooted in heritage 🪐 @itermora is the London label from Moroccan-Cypriot designer Elias Riadi – reimagining contemporary fashion through an Amazigh lens.
At its heart, Iter Mora celebrates North African identity and our ancestral bond with the stars. Each collection fuses ancient motifs with modern technology, layering retro-futuristic silhouettes with Saharan soul.
This is fashion as time travel, where past and future blur / space-age meet celestial storytelling, all grounded in culture, memory, and meaning.
You know the drill:
📍London May 24th + 25th | 12–6pm Southbank Centre, Queen Elizabeth Hall Part of @shubbak Festival’s opening weekend at @southbankcentre 💚