Natasha A. Sood

Playing dress-up in each other’s pieces > everything Look 1: Boheme Blouse – @thechistudio White Trousers & Skirt – @msafiri.in Look 2: Stripe Shirt + Skirt – @msafiri.in Black Deck Shorts – @thechistudio All pieces available at @yellowhouseparra #slowfashion #womensupportingwomen #goashopping #handloomfashion #sustainablefashionbrand

Took the new #wildCALM collection out for a spin…..to the beach ofc!!!! Some moods, moments and details from a line that’s close to my heart—a wild ride, in many ways, that forced me to find my calm in the middle of it all It took months to source these special handwoven fabrics. Raw, textural, and full of soul, they come alive in silhouettes that move with you—through stillness and motion, the quiet and the dance of life. I hope these pieces find you in those perfect moments—where the breeze lingers, the sun gently warms, and your wild meets its calm. ~Natasha #TheChiStudio #resortwear #slowfashion #lifebythesea #beachstyle #coastalstyle

An ICON. A staple. A favourite forever 🤍 Sharing my go-to outfit formulas featuring ‘Not Your Boyfriend’s White Shirt’ from our collection. Which look is your favourite? Tell me below! ✨ #TheChiStudio [Outfit Ideas, Fashion Formula, Outfit Hacks, Classic Style, Outfit Repeaters Club, Rewear, Restyle, Slow Fashion, Mindful Shopping, Style Inspiration, Minimal Style, Handloom Fabric, GRWM]

The ease and serenity I seek in life always makes it’s way to every piece you find here #TheChiStudio 🤍 — #selfcaretips #consciousbusiness #founderstory #slowfashionbrand #aestheticreels #calmcollected #intentionalliving #resortwear #resortlife #goa #goavibes #momentsofcalm #minimalstyle

When your #bow obsession meets your #stripes obsession.…only good things can come out of it! 🎀 Our La Piscine shirt may be sold out, but we wanted to show all of you who bought one how to #restyle it in a fun new way. And for everyone else, you can totally try this #stylehack with a shirt you already have at home 🥰 *Pro tip: When using a safety pin, gently wiggle it into the fabric instead of forcing it through to avoid damaging the threads. We also recommend using a bead with the safety pin to keep the fabric from getting caught in the coil. We want to preserve the life of our garments so we can wear them for years to come ♥️ #TheChiStudio #outfitideas #resortwear #minimalstyle #sustainablefashion #slowfashion #outfitrepeating #outfitrepeater #outfitreel #stripes #bowsbowbows #stripeshirt #fashionhacks #diyfashion #styletips #rewearyourwardrobe #bows #stylinginspiration

𝐽𝑎𝑖𝑝𝑢𝑟 Where opulence whispers, never shouts. Every corner, a masterclass in restrained elegance and originality ✨ #jaipurlove

Go with the Flow dress on repeat 🖤 . ✔️Outfit-repeating for the planet ✔️Outfit-repeating for your creativity ✔️Outfit-repeating for your wallet . Join the #outfitrepeater club with the #TheChiStudio P.S. totally meant to say ‘Boho Ballerina’ and not ‘Boho Barbie’ at the end 🩰 [Little Black Dress, Resort Wear, Summer Style, Boho Fashion, Sustainable Style, Conscious Fashion, Slow Fashion Brand] #littleblackdress #lbd #outfitideas #resortwear #minimalstyle #sustainablefashion #slowfashion #outfitrepeating #outfitrepeater #outfitreel

The fringe deserved a spot on the page 🥀 So does this outfit 🫦 Designed by me and brought to life by a lovely lady (who also helped me with my wedding lehenga and is not on Instagram) and @stylebyvidhi ♥️ HMU by the best @kunjannandaa @hair_by_darshana 💋

We spent four sweet days in Amsterdam last month. It was rainy and gloomy, the perfect setting for romantic strolls and cozy al fresco meals. And it was THE perfect red wine-and-cheese weather that my heart always craves dearly ♥️🧀🍷 This was our third time back in the city together, and it was extra special because Anish was playing at DGTL. Flashback to exactly five years ago, it was our honeymoon, and we were tearing up the dancefloor at DGTL, having the time of our lives. So, being backstage this time, with my husband performing to such a welcoming and fun crowd, truly felt like life had come full circle ♥️✨🧿 Amsterdam, thank you for the best memories always! I already know we are going to find ourselves wandering in your warm brick lanes and fairytale-like canal-strewn streets very soon. Until we meet again ♥️♥️♥️ P.S. last two photos - mandatory AMS canal selfie 2024 vs. 2019 🥰

Hey there! I’m Natasha, the founder of The Chi Studio. In the spirit of #fashionrevolutionweek I wanted to share a bit about my personal journey in #sustainablefashion and how it led me here, to start my own brand. In 2020, I made a bold (and rash) decision to give up shopping altogether, to bid farewell to the guilt of fast fashion. I did it and it sucked, but being stuck at home amid a pandemic definitely helped! I LOVE fashion and I love getting dressed, so quitting shopping entirely was out of the question. Instead, that year helped me rediscover my love for simple, classic, versatile pieces that offered ample opportunities for styling. Doing MORE WITH LESS became my fashion mantra from then on! As I sought to expand my collection of minimal pieces from homegrown, ethical brands, I was a bit disheartened by the limited choices—lack of variety in petite sizing, colours and overly complex designs were significant drawbacks for me. So, I turned designer for myself. Along the way, I discovered the exquisite world of Indian handwoven textiles, which became central to my creations. After years of designing for myself, I’m excited to share my passion for timeless fashion with you through The Chi Studio. There’s a compelling reason why I stick to simplicity in my design thinking. I aim for each piece to effortlessly transition from day to night, from relaxed to refined, adapting seamlessly to your ever-changing lifestyle through many moons and tides. Whether you prefer to accessorise boldly or embrace minimalist accents, it’s my sincerest wish that your Chi Studio pieces serve as a blank canvas for your self-expression and creativity. After all, the sustainability of any garment is only as good as the number of times you wear it!
 Sustainability can take different forms for everyone. For some, it means exclusively shopping second-hand, while for others, it involves supporting homegrown brands. For some, it might mean purchasing only five new clothing items per year. Whatever your approach, I hope this post encourages you to take a moment to reflect on your own #fashionrevolution and what it means to you. xx

The Breathe Easy blouse: classic, simple, and perfect for a romantic Parisian balcony moment. #TheChiStudio . . . . . #parisianbalcony #parisfrance #parisienne #parisstyle #parisoutfit #slowfashionmovement #slowfashionstyle #sustainablefashionbrand #classicstyle #pinterestaesthetic #pinterestgirl #pinterestfashion #minimalfashion

I dreamed a big little dream and it came true ♥️🙏🏽✨ After having done so many shoots for other brands I finally got to style and direct a shoot for my very OWN BRAND 🥹 It was everything I dreamt of and so much more! Extremely grateful for this amazing bunch that I got to co-create with @anisha_karaumbiah @danieldsouzastudio @bansarichawada