🌊 Une nouvelle expérience sonore au @museemarine
✨ Les équipes d’Ircam amplify sont fières d’avoir créé la nouvelle identité sonore du musée de la Marine : “Osmose”.
🔊 Diffusée dans l’ensemble de ce bâtiment emblématique, les visiteurs sont plongés dans une expérience immersive décuplant l’expérience multisensorielle mise en œuvre.
Merci à tous ceux qui ont rendu ce projet possible, aux équipes du Musée de la Marine ainsi qu’aux équipes d’Ircam amplify
Profitez d’une expérience sonore à 360° unique avec la nouvelle radio digitale « NRJ HITS EN SON XXL » 🔥
Écoutez tous vos artistes préférés sur la première radio digitale immersive au monde en partenariat avec @ircamamplify ! À découvrir sur l’app NRJ ✨
🌐 Generative AI in music production at Vivatech
🎤 Romain Simiand represented Ircam amplify during Vivatech on stage 2 during the keynote “Melody and Machine: AI’s New Tune in Music Creation”
AI can already create tunes rapidly, in a fraction of the time it takes a human, contributing to the vast number of AI-generated tracks as of 2023.
The discussion tackled the challenges of audio AI and proposed that AI enhances rather than replaces human creativity.
✨ It highlighted AI tools that support artists and music analysis, prompting us to ask: how can we create a dialogue between humans and machines that is both productive and meaningful?
🏆 Ircam amplify has won a LVMH Innovation Award!!!
On the 23rd May 2024, Ircam amplify won the LVMH Innovation Awards in the «IMAGE & MEDIA FOR BRAND DESIRABILITY» category during the magnificent ceremony on Stage 1 at @VivaTechnology !
Thank you to all the members of the Jury and especially to Mathilde Delhoume-Debreu and Olivier Le Garlantezec.
✨A reward that confirms the importance of sound in our lives ✨
The importance of technology, and emotion too.
Sound reminds us that we are human. It reminds us that every day we feel, we have emotions, sensations, at every moment of our lives.
🙏🏼Thank you to all those who support us and made this dream possible
#Vivatechnology #Ircamamplify #LVMHinnovationaward
🚀Music Biz 2nd edition
For our second participation in the unmissable #MusicBiz event, we have addressed one of the most pressing topics among the music industry in recent months: AI-Generated content and AI at the service of supply-chain efficacity. 🔥🔥🔥
Publishers, distributors, and streaming platforms are striving for audio quality, but challenges are high. AI enables automation of most of the quality assurance workflow to achieve a scale beyond human reach…
👉 If you had visited our booth on the showfloor for sure you had the opportunity to demo AI-Generated Detector, the only independent tool for detecting generated tracks, empowering stakeholders in the music industry to make informed decisions.
Special thanks to our team members Nathalie Birocheau, Romain Simiand, Elias Karam, Andrew Stess and Stephane Emeret !
#musicbiz2024 #QualityControl #QualityAssurance #Streaming
🚀AI-Generated Detector is here !
📣 Your ally to securing a fair and transparent music landscape!
From visuals to voices, and now to music, generative AI is reshaping the creative landscape.
📈With consumer applications allowing anyone to create music from text prompts, the volume of AI-generated tracks on streaming platforms is skyrocketing.
The influx of AI-generated content has become a pressing concern for artists, labels, and streaming platforms, as quality of the newest AI models leads to undetectable outputs.
🧑💻Our AI-Generated Detector offers a strategic advantage, detecting if a musical track was entirely generated by artificial intelligence.
It enables music professionals to automatically tag AI-generated tracks, in order to gather data, an indispensable step to make informed decisions.
👉 Visit https://shorturl.at/QNcwP
#AIMusic #MusicTech #MusicIndustry #QualityControl #Streaming #RecordLabels
You don't need to be an expert to appreciate wine; just let yourself be guided by your own sense of taste. 🍇✨
Developed by Romain Barthélémy and from the vision of @tomnambulle from @gravitywines , the Ring my Wine experience is a way of tasting wine adopting a geo-sensory approach. Feeling the wine rather than analysing it, listening to what's going on inside you: this experience is a step away from a purely narrative tasting.
An experience launched in preview for @lesnapoleons in December 2023. 🍷
Link in bio to learn how to listen to Wine and maybe create your own experience.
At a time when physical sales outlets were being replaced by digital ones, how do you convey and sell the emotion of a fragrance?
“Turn up the Heat”. 💣🔥 A challenge given to us by Viktor & Rolf Fragrances (@lorealgroupe with @iffinc ) and that we successfully met.
Our goal: to design Infrared sound to deliver exactly the same sensations as you feel when you smell the fragrance: "a sound and a fragrance that turn up the heat".
How to make chocolate taste good by sound? 👂🍫
How do you make your uniqueness known to as many people as possible, when chocolate is only available in a handful of stores? How can you showcase your creations online, without actually tasting them?
Taste is a vector of the imagination and acts on sensory memory.
Together with Maison @victorethugo , we :
- retranscribed the sensations of its chocolates in sound, even without having to taste them.
- amplifed sensations when taste and sound are combined at the same time.
📀 May 2013, @daftpunk completed their discographic masterpiece with "Random Access Memories." Garnering five Grammy Awards and immediate triumph, featuring a global hit ("Get Lucky").
10 years later, to celebrate this legendary album, @ircamamplify@centrepompidou@ircam_paris and @sonoriummusic offered a unique experience in a spatial and immersive format as it has never been heard before on the occasion of the Moviement Program.
🌟 @delaurentis.music doesn't just make music, she crafts experiences.
With the technology of the "Choeur Virtuel" created by @ircam_paris@greg_beller and supported by @ircamamplify , @delaurentis.music transforms the music and tries to initiate a real vocal dream to embrace all your scents.
Her performance at Ircam was a visual and auditory spectacle, pushing the boundaries of what's possible in the electronic music scene.
Imagine yourself listening to a song and being totally immersed. 360-degree sound, in a sound bubble.
That’s what our software solution “Stereo to Spatial” offers.🚀
A solution that we demonstrated in collaboration with @ibrahimmaaloufofficial by spatializing 15 of his tracks on October 23, 2023 in @ircam_paris ‘s Espro for an exceptional immersive listening session to retrace his musical career over the past 20 years.
Our solution recreates real-life listening conditions while ensuring that the artistic integrity is respected, and the sound quality is exceptional.
