Who remembers the 70's? A time when the movie montage reigned supreme. For the latest edition of
@supercheap_auto 's Best Performing Oils campaign, "Redline Squad", it was a no brainer to adopt this style, although, with modern timeframes, it would have taken an army of illustrators to meet those demands. With my continued development of understanding a modern Photography and AI workflow, I have mastered the tools required to deliver.. and this one turned out great! Photographed alongside the
@taxi_film crew and
@happydotfilm over 3 days with 100 plus crew, we were able to deliver a suite of traditional action photography alongside LORA trained AI models, as well as Logos, headers and signage used on set and to create every illustrated asset for the Supercheap design team to roll out their collateral in record time. Big Shouts to
@reece.moger for driving the for the last 7 years I've been on the campaign. Also,
@milesmurfy ,
@imogram ,
@greaneybrendan for their respective Direction, Production and collaborative efforts.... And of course—to the hundreds of talented people on set and behind the scenes who made this possible: your work shows in every frame. Too many to tag here, but if you were part of it, please drop a comment below—I’d love to celebrate it together. :)
@juzzydigital
.au
