Intrust Associates

Incorporation is usually the simplest step in your global expansion process. The real complexity begins afterward — when companies need to build the structure that allows the business to actually operate: tax frameworks, governance, banking relationships, compliance systems, and local representation. Understanding that difference is what separates companies that expand from those that truly operate globally. #InternationalBusiness #GlobalExpansion #BusinessStrategy #CrossBorderBusiness #GlobalGrowth

[INTERVIEW en ligne sur le site Paris Latina News] Guilherme França, cofondateur du cabinet Intrust Associates, spécialisé dans l’accompagnement des entreprises à l’international J’ai rencontré Guilherme França, le 12 mars 2026, lors du Forum Amérique latine au siège de Business France à Paris, dans le 14e arrondissement. Cet événement avait un objectif clair : renforcer et dynamiser les relations économiques et commerciales entre la France et les pays d’Amérique Latine. Guilherme França, entrepreneur et consultant, accompagne depuis plusieurs années des dirigeants et des entreprises dans leurs décisions stratégiques. Son approche avec Intrust Associates repose sur une conviction forte : les solutions les plus efficaces sont celles qui s’adaptent réellement aux spécificités de chaque organisation. Bonne lecture, /2026/05/09/guilherme-franca-cofondateur-du-cabinet-intrust-associates-specialise-dans-laccompagnement-des-entreprises-a-linternational/

PIX transformed Brazil by replacing a high-friction landscape of expensive fees and settlement delays with an instant, 24/7 payment system. Its history is defined by immediate national adoption, which shifted consumer and business behavior from tolerating wait times to expecting instant confirmation for everything from restaurant bills to e-commerce. This evolution turned PIX from a simple bank transfer into essential national infrastructure, establishing a new financial behavior standard where instantaneity is the baseline for the entire economy #intrustassociates #brazil #pix #economy #businessstrategie

A excelência da panificação ganhou destaque na primeira edição do Prêmio Taste France Brasil — Boulangerie. Temos orgulho de ter apoiado, como sponsor, uma iniciativa que celebra o savoir-faire francês e valoriza o talento das padarias brasileiras na produção de croissants e baguettes de alto nível. Parabenizamos todos os vencedores (@michmich.padaria , @allamanda223 , @fabriquepaes , @lateliersucre , @instabreading ) e participantes por elevarem o padrão da panificação no Brasil, e agradecemos à @franceaubresil e @bf_winesandfood.br , à Taste France Brasil e a todos os parceiros e patrocinadores por tornarem esse projeto possível. Mais do que um concurso, este evento reforça a conexão entre França e Brasil por meio da gastronomia, da técnica e da cultura. #Tastefrance #boulangerie #francebrasil #Gastronomia #SavoirFrance

J’ai eu le plaisir de participer à la première édition des Dialogues sur le Mercosur, organisée par le Brasil Business Club - France — une initiative pour enrichir les échanges entre les entrepreneurs de l’Europe et l’Amérique latine. Aux côtés de Mathieu Piques, nous avons partagé des perspectives concrètes sur les enjeux de l’internationalisation vers cette région. Un point clé ressort des discussions: le Mercosur ne peut pas être abordé comme un marché unique, mais comme un ensemble de réalités économiques et réglementaires qui exigent des stratégies adaptées. Réussir à l’international, c’est avant tout savoir lire le contexte et transformer la stratégie en exécution. Merci au @brasilbusinessclub pour cette initiative, et à tous les participants pour les échanges. #Mercosur #Internationalisation #StratégieGlobale #France #Brésil #BusinessInternational

Strengthening connections between Brazil and France is at the core of what we do at Intrust Associates. We are proud to support the first edition of the Taste France Brasil — Boulangerie Award, an initiative that celebrates not only excellence in baking, but also the strength of cultural exchange between the two countries. Supporting this initiative by @businessfrancebr and the @bresilenfrance is a natural step for us. We strongly believe that gastronomy goes beyond products — it is a powerful bridge for connection, identity, and collaboration between markets. We wish great success to all participants and organizers in this celebration of the French art de vivre. #IntrustAssociates #TasteFrance #Boulangerie #FranceBrasil #SaoPaulo #InternationalConnections #Networking

O Acordo Mercosul–União Europeia está prestes a entrar em vigor provisório a partir de 1º de maio. A Intrust Associates, em parceria com a Tusa Advogados e apoio institucional do @consuladobrasilmilao , realiza um webinar exclusivo para discutir, na prática, o que isso representa para empresas, investidores e líderes atuando entre Europa e América d O evento será em italiano e português, com legendas simultâneas nos respectivos idiomas, moderado por @gtusa82 , @gabriel_loschiavo e @montonerigiovanni , com visão estratégica sobre implicações e posicionamento empresarial. Com participações de: Rubens Ricupero, ex-Ministro da Fazenda Pietro Sala, Relações Internacionais da Assolombarda Fabio Porta @f.porta , Deputado da Câmara da Itália Abertura institucional: Hadil da Rocha Viana @hadilvianna , Cônsul-Geral do Brasil em Milão Pré-inscrição gratuita agora – evento em maio (data a confirmar em breve). Após confirmação, enviaremos novas informações e o link de acesso ao webinar. Garanta sua vaga e prepare-se para agir antes do mercado. _ L’Accordo Mercosul–Unione Europea è pronto a entrare in vigore provvisorio a partire dal 1° maggio. Intrust Associates, in partnership con Tusa Advogados e con il supporto istituzionale del Consolato Generale del Brasile a Milano, organizza un webinar esclusivo per discutere, in pratica, cosa questo rappresenta per imprese, investitori e leader che operano tra Europa e America del Sud. L’evento si terrà in italiano e portoghese, con sottotitoli simultanei nei rispettivi idiomi, moderato da Gabriele Tusa, Gabriel Loschiavo e Giovanni Montoneri, con una visione strategica sulle implicazioni e sul posizionamento aziendale. Con la partecipazione di: Rubens Ricupero, ex-Ministro delle Finanze Pietro Sala, Relazioni Internazionali di Assolombarda Fabio Porta, Deputato della Camera italiana Apertura istituzionale: Hadil da Rocha Viana, Console Generale del Brasile a Milano. Pre-iscrizione gratuita ora – evento a maggio (data da confermare presto). Dopo la conferma, invieremo nuove informazioni e il link di accesso al webinar. #MercosulUE #InternationalExpansion #GlobalTrade #EuropeMarket #LatinAmerica #CrossBorderBusiness

Ravi d'avoir participé ce matin au « P'tit Dej » organisé par ICI AGRIFOOD sur le campus de l'emlyon business school. Cette rencontre m’a permis de connaître un peu la richesse et la structuration de l'écosystème d'investissement dédié à l'agroalimentaire dans la région. C’est une composante stratégique essentielle pour anticiper les évolutions du secteur et soutenir la transition alimentaire. Mes sincères remerciements à Dominique Pelhate pour la qualité de l’accueil chez @emlyonbschool et pour l’invitation. #Lyon #ICIAgriFood #emlyon #DeveloppementInternational

Un sincère remerciement à @interco.nouvelle.aquitaine , à @bdxsciencesagro ainsi qu’à la @laciteduvin pour l'accueil particulièrement attentionné et chaleureux. Ce séjour a permis de confirmer de nombreux points de convergence. Je repars avec la solide conviction que nous saurons construire, ensemble, des projets structurants et des collaborations durables. L'excellence des infrastructures et l'expertise des équipes rencontrées ouvrent des perspectives très prometteuses pour l'avenir. #Bordeaux #IntercoNouvelleAquitaine #BordeauxSciencesAgro #CiteDuVin #Collaboration #Strategie #Expertise #DeveloppementInternational

Brazil is not just reacting to global tensions. It’s repositioning its industrial strategy. The Brasil Soberano Plan allocates over R$15 billion to strategic sectors — from machinery and chemicals to electronics and critical minerals — aiming to strengthen competitiveness and protect industries affected by external shocks.  At first glance, this is a funding initiative. In practice, it’s a signal. Capital is being directed toward sectors that define long-term industrial relevance. Export-driven companies, tariff-impacted industries, and strategic supply chain players are being prioritized — not just to grow, but to reposition Brazil within a more fragmented global economy.  For companies, the opportunity goes beyond access to funding. It raises deeper questions: Where should operations be anchored? How should expansion align with industrial policy? And how can companies structure themselves to capture these incentives effectively? Because in today’s environment, growth is no longer only market-driven. It is policy-shaped. #brazil #IndustrialStrategy #business #MarketEntry

🇫🇷 Quelques semaines après le Forum Amérique Latine chez Business France, certains vins continuent de marquer les esprits. Parmi eux, le Madame Gi de La Grande Bellezza et le Syrah Léger de Barbara Eliodora se distinguent par deux approches très différentes, mais complémentaires, du vin brésilien contemporain. Entre structure et légèreté, ces deux cuvées illustrent la diversité d’expression d’une origine encore en découverte sur le marché français. Revenir sur ces moments s’inscrit naturellement dans le temps du vin — celui qui dépasse l’instant. 🍷 — 🇧🇷 Algumas semanas após o Fórum América Latina na Business France, alguns vinhos seguem presentes na memória. Entre eles, o Madame Gi, da La Grande Bellezza, e o Syrah Léger, da Barbara Eliodora, se destacam por duas abordagens distintas e complementares do vinho brasileiro contemporâneo. Entre estrutura e leveza, os dois rótulos revelam a diversidade de expressão de uma origem ainda em descoberta no mercado francês. Voltar a esses momentos também faz parte do tempo do vinho — aquele que vai além do instante. 🍷 . #vindubresil #vinbresilien #businessfrance #vinsdumonde

Even during a period of geopolitical tension, Brazil attracted R$9 billion in foreign capital in March — a movement that contrasts with the traditional pattern seen during international crises, when capital typically leaves emerging markets. For decades, global portfolios concentrated heavily in U.S. assets. Today, however, many investors are reassessing that concentration and looking for diversification across commodities, real assets, and emerging economies. This shift does not eliminate risk, but it reflects a broader transformation in how global capital is allocated. Understanding these movements is essential for companies and investors navigating an increasingly interconnected economy. #GlobalEconomy #InternationalBusiness #investments #BrazilEconomy #GlobalMarkets