Into the Light

NEW WORK 🐇 We partnered with the lovely team at @wearesilverspoon to bring the Easter Bunny to the Baking aisle. It was fun to get to play with such an established heritage wordmark and help the brand take centre stage for Easter. #branddesign #specialedition #seasonalpackaging

We’re a FAB Awards finalist 🏆 Our brand identity for gluten-free bread brand OAF has been shortlisted at this year’s The FAB Awards. OAF | Gluten Free cuts through a category cluttered with beige “free-from” clichés and over-explained health claims, replacing it with bold colour, character-led design, and a visual system that finally gives the category some personality. No lectures. No compromise energy. Just a brand with a big bread attitude. See you on the 4th of June for the Awards Ceremony (we’ve already got our toast ready) 🍞 😉 🏅 🥂 #brandingdesign #brandstrategy #brandidentity

🥂 GOOD TIMES 🍾 Taking some time out as a team after the busiest January ever!

🎄 HAPPY CHRISTMAS 🎄 We just wanted to wish everyone a very Happy Xmas. We’ve created these festive designs to showcase some of our lovely clients. Our Christmas wish for next year? That Liverpool wins the Premiership, and that we win all our pitches 🤞 Until then, time to down tools and spend some well-earned time away from our macs 🤶 🎅 🎄

📣 NEW WORK 📣 We're so excited to share luxury homecare brand @mella.1809 with the world! This one has been a long time coming - our first project when we started out, so a really special one for us. We worked with enigmatic founder Jorge Mella to create a new paradigm in homecare - a brand where laundry and cleaning products meet the world of fine fragrance. Our packaging designs are playful yet opulent, evoking freshness and luxury with bespoke illustrations by the super-talented Chiara Perano @ciao__chiara It really was a dream of a project - full case study to follow soon #brandcreation #brandstrategy #homecaredesign #luxurybranddesign

🍋 MEDITERRANEAN VIBES 🍋 Just a teaser for our latest project- a real labour of love and our first luxury brand creation! #brandingdesign #brandcreation #luxurybranding

🐶 NEW WORK! 🐶 Our friends at Arden Grange wanted to create a brand-new range for poorly pooches with specific health concerns so, fresh from the Masterbrand revamp, we took on the challenge. We built on Arden Grange’s established and trusted brand position, creating a future-proofed pack design and range architecture, with a suite of distinctive brand assets that perfectly balanced their natural and scientific credentials. The different health benefits are clearly signposted on clean, white packs enabling consumers to decode at speed at the point of purchase. High quality, natural ingredients have been showcased on the front of each pack, giving them a distinctive shelf presence. And no need to go to the dogtor – you can get your paws on these online! Testimonial Robert Craig, MD at Arden Grange said: "Into the Light is a highly strategic and capable design agency that aligns closely with my views on consumer behaviour and design strategy. Their ability to understand the brand’s vision and bring it to life with exceptional creativity - while maintaining an enthusiastic and collaborative approach - is exactly what you hope for as a client. We are proud of what has been delivered and excited for consumers to experience it in market"

🐶 NEW WORK! 🐶 Our friends at Arden Grange wanted to create a brand-new range for poorly pooches with specific health concerns so, fresh from the Masterbrand revamp, we took on the challenge. We built on Arden Grange’s established and trusted brand position, creating a future-proofed pack design and range architecture, with a suite of distinctive brand assets that perfectly balanced their natural and scientific credentials. The different health benefits are clearly signposted on clean, white packs enabling consumers to decode at speed at the point of purchase. High quality, natural ingredients have been showcased on the front of each pack, giving them a distinctive shelf presence. And no need to go to the dogtor – you can get your paws on these online! Testimonial Robert Craig, MD at Arden Grange said: "Into the Light is a highly strategic and capable design agency that aligns closely with my views on consumer behaviour and design strategy. Their ability to understand the brand’s vision and bring it to life with exceptional creativity - while maintaining an enthusiastic and collaborative approach - is exactly what you hope for as a client. We are proud of what has been delivered and excited for consumers to experience it in market"

🐶 NEW WORK! 🐶 Our friends at Arden Grange wanted to create a brand-new range for poorly pooches with specific health concerns so, fresh from the Masterbrand revamp, we took on the challenge. We built on Arden Grange’s established and trusted brand position, creating a future-proofed pack design and range architecture, with a suite of distinctive brand assets that perfectly balanced their natural and scientific credentials. The different health benefits are clearly signposted on clean, white packs enabling consumers to decode at speed at the point of purchase. High quality, natural ingredients have been showcased on the front of each pack, giving them a distinctive shelf presence. And no need to go to the dogtor – you can get your paws on these online! Testimonial Robert Craig, MD at Arden Grange said: "Into the Light is a highly strategic and capable design agency that aligns closely with my views on consumer behaviour and design strategy. Their ability to understand the brand’s vision and bring it to life with exceptional creativity - while maintaining an enthusiastic and collaborative approach - is exactly what you hope for as a client. We are proud of what has been delivered and excited for consumers to experience it in market"

🐶 NEW WORK! 🐶 Our friends at Arden Grange wanted to create a brand-new range for poorly pooches with specific health concerns so, fresh from the Masterbrand revamp, we took on the challenge. We built on Arden Grange’s established and trusted brand position, creating a future-proofed pack design and range architecture, with a suite of distinctive brand assets that perfectly balanced their natural and scientific credentials. The different health benefits are clearly signposted on clean, white packs enabling consumers to decode at speed at the point of purchase. High quality, natural ingredients have been showcased on the front of each pack, giving them a distinctive shelf presence. And no need to go to the dogtor – you can get your paws on these online! Testimonial Robert Craig, MD at Arden Grange said: "Into the Light is a highly strategic and capable design agency that aligns closely with my views on consumer behaviour and design strategy. Their ability to understand the brand’s vision and bring it to life with exceptional creativity - while maintaining an enthusiastic and collaborative approach - is exactly what you hope for as a client. We are proud of what has been delivered and excited for consumers to experience it in market"

🐶 NEW WORK! 🐶 Our friends at Arden Grange wanted to create a brand-new range for poorly pooches with specific health concerns so, fresh from the Masterbrand revamp, we took on the challenge. We built on Arden Grange’s established and trusted brand position, creating a future-proofed pack design and range architecture, with a suite of distinctive brand assets that perfectly balanced their natural and scientific credentials. The different health benefits are clearly signposted on clean, white packs enabling consumers to decode at speed at the point of purchase. High quality, natural ingredients have been showcased on the front of each pack, giving them a distinctive shelf presence. And no need to go to the dogtor – you can get your paws on these online! Testimonial Robert Craig, MD at Arden Grange said: "Into the Light is a highly strategic and capable design agency that aligns closely with my views on consumer behaviour and design strategy. Their ability to understand the brand’s vision and bring it to life with exceptional creativity - while maintaining an enthusiastic and collaborative approach - is exactly what you hope for as a client. We are proud of what has been delivered and excited for consumers to experience it in market"

🐶 NEW WORK! 🐶 Our friends at Arden Grange wanted to create a brand-new range for poorly pooches with specific health concerns so, fresh from the Masterbrand revamp, we took on the challenge. We built on Arden Grange’s established and trusted brand position, creating a future-proofed pack design and range architecture, with a suite of distinctive brand assets that perfectly balanced their natural and scientific credentials. The different health benefits are clearly signposted on clean, white packs enabling consumers to decode at speed at the point of purchase. High quality, natural ingredients have been showcased on the front of each pack, giving them a distinctive shelf presence. And no need to go to the dogtor – you can get your paws on these online! Testimonial Robert Craig, MD at Arden Grange said: "Into the Light is a highly strategic and capable design agency that aligns closely with my views on consumer behaviour and design strategy. Their ability to understand the brand’s vision and bring it to life with exceptional creativity - while maintaining an enthusiastic and collaborative approach - is exactly what you hope for as a client. We are proud of what has been delivered and excited for consumers to experience it in market"