Chava Mercado | Advertising and Marketing Expert

Welcome back to CEO InMotion. ㅤ Today’s guest is @attorneybiggamejames , a lawyer whose journey through the legal world has been shaped by pressure, precision, and real responsibility. ㅤ Behind the title is a mindset built through years of experience, making tough decisions, staying sharp, and operating where every move matters. ㅤ This episode goes beyond the surface, into the reality of law, the discipline it demands, and the perspective it builds. ㅤ 🚗 CEO InMotion — real conversations, always in motion.

🚨 Client Spotlight 🚨 @meesha_moultonlaw is a powerful female attorney and a rising leader in the Las Vegas legal market, bringing expertise, heart, and advocacy to immigration and personal injury law. We’re proud to partner with Meesha on our newest moving-billboard product, Rearview InMotion Screens (R.I.M.S.), helping amplify a woman-led brand that’s making real impact across the city. Strong women build strong brands — and when they move, the city moves with them. 🚗✨ -------------------------------------------------------- If you have a business and would like to advertise with us, send me a DM or visit

🚨 New Episode Out Now! 🚨 $0.14 Tesla. Banned from Tinder. Viral drink campaigns. Strip clubs. This is the wild origin story of Sin City Creative. 🎥🍯🔥 ㅤ From exploding cans to major brand wins — this convo is straight GOLD. 📺 Watch the full ep now. Link in bio. #CEOInMotion #SinCityCreative #VegasEnergy

Last month we went down to El Salvador to build a house for a family in need. This was another unforgettable and amazing experience. The family we built the house for lived in a community of extreme poverty, yet the kids were very friendly, playful, and helpful! A total of five people would sleep on a single mattress, three children and parents. The house we built was small, just four walks, two windows, and a roof and a door. To them it was more than a house, it was security, it was protection, the roof meant no more getting wet with the heavy rain. To us, it was an appreciation for family, for community and an opportunity to talk about God and spread His blessings. Will be coming back in two years to check on this incredible family.... Thank you to everyone who sent messages and prayers before and during our trip. @sammyjomercado you're the best travel partner :) 🙏 🙏 🙏

Meeting the legendary @leilahormozi and @hormozi First off, this was COMPLETELY UNEXPECTED. I had been watching for 5 hours the launch of his new book "$100M Money Models" and it was a master class in product launch. So much so that he broke Guinness World record for Fastest Selling Non-fiction book in 24hrs... He shattered the record by over a million in little over 4hrs!!! When he dropped all the FREE stuff for his book, I thought the least I could do was to give something back for FREE also. So I quickly asked my team to put together the creative and launched this blitz marketing campaign in under two hours on 100 moving billboards in Las Vegas. The RIMS (Rearview InMotion Screens) were seen all over town. BUT WAIT, THERE'S MORE.... I called a few drivers and had them meet me at Acquisition.com headquarters. My intention was to make a "THANK YOU" video.... Never expected that 12hrs later Alex and Leila would still be in the building and that they would come out. This video only shows part of the interaction... More to come!!! 🙏 Thank you to my team for thr quick turnaround and hard work. ------------ Alex and Leila, thank you again for showing the rest of us how marketing is done!!!

Volvo didn’t say their trucks were precise — they let Van Damme do the split. 🧘‍♂️🚛🚛 No CGI. No retakes. Just two trucks reversing at 25 km/h with Enya playing in the background. $4M to make. $170M in revenue. The lesson? Don’t tell people you’re the best — prove it. 🔥 #VolvoSplit #MarketingLegend #ShowDon’tTell

She turned apple cider vinegar into a $1.95B soda empire. 🥤🤯 Alison Ellsworth was sick, desperate, and sipping disgusting ACV… so she made it taste good. With $50K and a farmer’s market stand, she launched Poppy — a gut-friendly soda that blew up. Shark Tank. Whole Foods. Super Bowl ads. Today? Sold to Pepsi for $1.95B. The lesson? Fix your own problem, then bottle it. ㅤ big shout out to @marketingmentor.in #DrinkPoppy #FounderGlowUp #HealthHustle #FromKitchenToEmpire

While Red Bull and Monster burned billions, a monk built a $3.2B empire from his garage. ⚡🧘‍♂️ Manoj Bhargava saw what the giants missed: tired people don’t want a giant can—they want fast energy. So he launched 5-hour Energy in a 2oz bottle and put it right at checkout. By 2012? 90% market share. $1.1B in revenue. Now? He’s funding clean energy and water projects—still drives a used car. The lesson? You don’t need flash to win. Just focus, function, and a bigger mission. #5HourEnergy #DisruptorStory #BuiltDifferent #MissionOverMoney

They Laughed at Trump’s Twitter Obsession… By 2024, he had more reach than CNN, MSNBC & Fox combined. 💡 The secret? Direct access to the people. 🚀 Bypassed journalists—spoke straight to millions. 📢 Every tweet = outrage, media coverage & more followers. Even after being banned, he built Truth Social. Because it was never about Twitter—it was about control. In politics, business, or branding—whoever speaks directly to the people wins. #Trump #MediaPower #DirectInfluence

In 2003, LEGO was $800M in debt. By 2022, it was the world’s most profitable toy brand. 🧱📈 ㅤ The turnaround? A return to the brick. ㅤ New CEO cut the noise, doubled down on core products, and locked in legendary collabs with Star Wars, HP, and Marvel. ㅤ One brick at a time, LEGO built its empire back. ㅤ The lesson? Don’t chase everything. Master your thing. 💡 #LEGOcomeback #BuildOnWhatMatters

Money problems aren’t about income — they’re about strategy. 💸 The top 1% follow one simple rule: The 15-65-20 Rule 🔒 Save 15% — build your safety net 📈 Spend 65% — cap your lifestyle 🎉 Enjoy 20% — guilt-free joy that keeps you going It’s not about sacrifice. It’s about balance. Security. Simplicity. Freedom. Start now. Future you will thank you. #MoneyMindset #FinancialFreedom #BudgetWisely #InvestSmart

McDonald’s Monopoly boosted sales 40% overnight… then got hijacked by a literal crime ring. 🍟🎲 A rogue ex-cop stole $24M in prizes over 12 years — with help from psychics, strip club owners, and a Mormon fam. FBI shut it down. McD’s bounced back harder. The lesson? Legends aren’t built with budgets. They’re built with bold moves. 💥 #McMonopoly #MarketingHistory